Dreamers with Purpose
Throughout my career, I have always led with purpose and tried to help others do the same in work and in their personal lives. It’s not easy, especially today as so many of us are feeling more anxious and depressed while being bombarded by data that makes us feel that we need to do more, be more. It is refreshing to see how Samsung is incorporating more social purpose across its organization, including marketing and how they are hyperfocused on targeting younger audiences. The company gets that social responsibility matters when talking to Gen Z. Samsung’s research shows that 67 percent of Gen Z said a person is cool when they’re true to their values and they feel the same way about brands. Moreover, 77 percent believe doing good should be part of running a business. They understand how brands should look for ways to fulfill Gen Z’s desire to express themselves while also satiating their tech habits. They have come up with an awesome new term called “Storyliving” which entails helping others dream better, and make their dreams come true via technology and being an authentic brand with integrity. Samsung gets that brands should look for ways to fulfill Gen Z’s desire to express themselves while also satiating their tech habits. They see Gen Z as an authentic generation who wants to present themselves as they are, as opposed to who they think the world wants them to be.
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