PR Professionals Are Now The Press?

Posted by Cathy on January 3, 2013 in Cathy's Thoughts | 0 comments

After being in the PR trade for more than 20 years it is becoming more obvious that PR practitioners are now more like the press. We research and analyze, provide strategic counsel and knowledge with our clients and the press/influencers, have to become highly skilled at social media, assist with branding, sales, business strategy and development, and build awareness amongst many different audiences.