"Cathy tunes in to her clients and quickly gets to the heart of their communication needs"
Miko Matsumura, SVP Marketing and Developer Relations, Kii Corporation
Purpose
The boutique PR agency was founded by Cathy Caplener with a simple mission – to promote individuals and companies who are passionate about a Cause that they believe will have an Effect on how we live together as ONE. Cathy’s belief in business and life is that we are all here on earth to BE to DO.
Why
I have worn a public relations hat for 23 years and promote to give back. Be Cause PR is for and about my clients. Individuals team up with me because they know right off the bat that I see and believe in them for who they are and what they are passionate about. I intuitively get their sense of purpose and their “Why” in life. The “What” and “How” is easy to promote. But understanding how to promote the “Why” is about being able to see into the heart and soul and enabling and empowering others to see and work from the “inside out”.
Effect
People see me as the producer of their Cause. I lead with public relations, a profession that requires wearing many different hats. The same holds true for a producer. He or she has many roles and essentially is the glue behind a project. This is how I see myself working with my clients. I am always in the trenches with my clients connecting them with the right audiences. I help them get “ink” with business strategy & development which includes branding, business relationship management, image management, marketing, market analyst relations, social media strategy, promotion, and sales.
Multi Media Bar
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