"Cathy tunes in to her clients and quickly gets to the heart of their communication needs"
Miko Matsumura, SVP Marketing and Developer Relations, Kii Corporation
Purpose
TO HELP INDIVIDUALS SEE THAT WE ALL HAVE A SENSE OF PURPOSE AND A STORY THAT NEEDS TO BE SHARED.
Be Cause PR, founded in 1997 by Cathy Caplener, builds and promotes your CAUSE for EFFECT. Cathy started her boutique agency because she felt that PR is more than writing and pitching press releases to the press and industry analysts. She learned early on that PR for her is about RELATIONSHIP and CONNECTING. Her purpose as she likes to say is to simply to inspire and help individuals share their Cause in order to help others live a better life.
Who I Am
I AM A BELIEVER WHO SEES YOUR “WHY” AND “HOW”
My clients work with me because they know right off the bat that I see them for who they are and believe in them and what they are passionate about sharing with the world. I see how they can genuinely make a difference with their ideas and why their ideas are unique and newsworthy. Sure, I can and do highlight how I have 23 years of experience working with global public relations agencies and Fortune 20 companies. I can ramble off names of amazing thought leaders and social innovators I have worked side by side with. And I have the track record and a resume that shows how I have earned my miles by logging in a lot of hours launching companies and running a business. But, at the end of the day when I take a look at who I work with and have worked with it is because of one main reason – my faith in people and their purpose. And this is why my clients sign up to work with me. The resume is nice but it is my partnership with them that they value and sign up for.
What I Do
THE WORD THAT BEST DESCRIBES HOW I WORK IS “PRODUCER”. MY SPECIALTY IS LAUNCHING COMPANIES AND INDIVIDUALS.
I lead with public relations, a profession that sometimes requires wearing different hats. This is what I love about running Be Cause PR. There are many instances where I AM your PR agency. I help my clients with business strategy, development, and promotion which includes branding, business relationship management, image management, marketing, market analyst relations, social media strategy, and sales. Public relations is always integrated into my business offering. There is not a day that goes by that I am not working on a press release, pitching a story to the press, or getting my clients speaking engagements, radio, and television interviews. I am always thinking about how best to promote my clients to various audiences.
Multi Media Bar
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