The First Human-Centered Career Platform

Launched in 2014 by Aaron Hurst and Arthur Woods, Imperative is a social benefit corporation with a mission to connect people to purpose on a massive scale. The company is leveraging emerging research in the field of positive psychology to enable people to find and manage work that is personally meaningful.

Imperative launched its technology platform in April 2014 that enables people to discover, connect and act on what gives them purpose in their work. The company believes everyone should have the opportunity to create meaningful work. The company also believes this is not just possible, but vital to the future of humanity.

Imperative is leading a movement to evolve the economy. Together with its members, organizational partners and local civic leaders the company is working to accelerate our evolution from an Information Economy to a Purpose Economy.

Watch the video below or visit to learn more!