Food Forward TV – A New Kind Of TV Show
FOOD FORWARD TV
A NEW KIND OF FOOD TV SHOW
TO FEATURE PEOPLE WHO WANT TO HELP US
CHANGE THE WAY WE EAT
Food Forward goes way beyond celebrity chefs, cooking competitions, and recipes to reveal the compelling stories and inspired solutions envisioned by food rebels across America who are striving to create a more just, sustainable and delicious alternative to what we eat and how we produce it. Created by a veteran documentary film making team led by Greg Roden, Food Forward explores new ideas of food in America as told by the people who are living them. Each episode will focus on a different theme–school lunch reform, urban agriculture, sustainable fishing, grass-fed beef, soil science–and spotlight the real people who are creating viable alternatives to how we grow food and feed ourselves.
Food Forward goes beyond celebrity chefs, cooking competitions, and recipes to reveal the compelling stories and inspired solutions envisioned by food heroes across America who are striving to create a more just, sustainable and delicious alternative to what we eat and how we produce it. BUT, as a non-profit, Food Forward needs funds to create and produce the television series.
How did something so fundamental as food, go so fundamentally wrong?
Instead of nourishing us, what we eat and the way we produce it threaten the air we breathe, the water we drink and the dirt under our feet. And yet, too much ‘food’ television focuses on celebrity chefs and cooking competitions and not enough on where our food comes from and the impact it has on our planet, our country, our bodies, and our souls.
Food Forward opens the door into a new world of possibility, where pioneers and visionaries are creating viable alternatives to the pressing social and environmental impacts of our industrial food system. Across the country, a vanguard of food rebels–farmers, chefs, fishermen, teachers, scientists, and entrepreneurs–are creating inspired, but practical solutions that are nourishing us and the planet. These are stories America needs to hear. This is Food Forward.
Cathy met co-founder, Greg Roden, through another Facebook friend. Cathy and Greg immediately started working together on a fundraising event that would be held in LA to showcase the Cause’s first episode to be aired on PBS. Two years later the two still work together on PR strategies and media outreach, partnership and sponsorship opportunities, and funding for the remaining 12 episodes to be aired.
CHEFS WHO CARE ABOUT SUSTAINABILITY AND ORGANIC, LIVE FOOD
LOS ANGELES UNIFIED SCHOOL DISTRICT
David Binkle, Director of Food Nutrition Services at the Los Angeles Unified School District talks about feeding kids better in the second largest school district in the country and challenges of starting to buy more fresh food from local farmers via the Santa Monica Farmer’s Market.
LOS ANGELES SCHOOL DISTRICT AND ANNIE’S
David Binkle of the Los Angeles Unified School District is looking to partner with businesses and organizations that are willing to do their part to get kids and families eating better in America. Annie’s of Berkeley, CA is trying to get kids to dig veggie’s as part of their Root 4 Kids campaign (www.root4kids.com)