Purpose is more than a cause. It is a wholesome way of being and operating for any organization.

Been saying this for years and acting ON PURPOSE my entire career as a public relations practitioner. Great article that explains purpose is not a cause, it is a way of operating your business, Arguably it must become the way an organization operates. Although there are some ‘social good’ aspects of demonstrating a higher organizational purpose, it does not come to be simply through annual corporate social responsibility documents. Purpose is truly the secret sauce between financial success, business longevity and ‘doing good’ in society. It even aids employee engagement. When global giant Unilever, for example, shifted course in 2009 and decided to put purpose on par with the need for good profits through its ambitious Sustainable Living Plan, its employee engagement rose from the low 50’s to the high 80’s. But the company also witnessed its market capitalization rise from €63 billion to over €100 billion while its earnings per share grew from 1.16 to almost 2.00. Purpose ought to become the reason a business is in business. Here’s why: If an organization exhibits a high degree of purpose in its mission and objectives—taking a stand to benefit society—there is a very good likelihood that employees will more easily demonstrate purpose in their roles at work, become engaged, while adding to their own personal sense of purpose in life as well. It is no coincidence that the organization, society and the employee greatly benefits when this occurs. Another company that understands the purpose formula is Salesforce.  Chairman and chief executive officer of Salesforce.com, Marc Benioff explained recently at an event held at the company’s headquarters, states, “when we started the company, we actually built giving back into the start-up process. We said from the very beginning we are going to create a company based on three things. Number one, software delivered over the Internet—basically unheard of in 1999. Number two, a new business model, which was buy software on a subscription basis— again, unheard of at that time. The third was a new philanthropic model—which is to bake it into your company as you begin your start-up process I started when the company was 50 people big and we’re now 20,000 employees globally. I think what we’ve learned is that it creates a great company of high performers.” Again, before a company starts to run its business, or an individual entrepreneur is ready to launch a product he or she believes will change the world, they need to have a purpose, a why, and a passion that drives them to make a difference in the world with cause and effect.   Life and work is all about purpose. Purpose...

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Toilets Can Be Simple, Save The Environment, And A Way of Living

A note from the GiveLove and Protectors Alliance causes who have been working tirelessly over the past month to make sure that the Standing Rock Sioux Indian tribe in North Dakota is set for the winter with a proper sanitation solution that will be sustainable, save the tribe thousands of dollars, and of course, help keep their land healthy as well.   Here is a note from the causes.    They are in fundraising mode to build the toilets before the harsh winter sets upon the tribe’s land.   If you can help please go to this link to help out.   https://www.gofundme.com/standingrockcomposttoilets We are racing against time to raise funds. Our goal is to complete construction of compost toilets and treatment facilities at Standing Rock for thousands of Water Protectors, and their allies, as the snow and freezing weather arrives. The Standing Rock Compost Toilet project is a partnership between Protectors Alliance (protectorsalliance.org), GiveLove (givelove.org) founded by Patricia Arquette, and Native Children’s Survival (nativechildrenssurvival.org), founded by Robby Romero, in direct partnership with the Standing Rock Sioux Nation. This project was identified by all parties as a key necessity to support the camp throughout the winter. The project also supports the long-term survival of the Standing Rock indigenous movement to protect tribal lands and water. Currently the camp is dependent on chemical toilets to meet its sanitation needs, however these toilets will not function in the cold winter months because they will freeze unless harmful environmental pollutants are added. The portable toilets are also exorbitantly expensive to maintain. The Standing Rock Compost Toilet project is also being considered as a pilot project, to address long-term sustainability goals aimed at improving basic sanitation conditions on Native American reservations, as part of our combined commitment to introduce ecologically-sound technologies and systems. Standing Rock leadership has directed Give Love and Protectors Alliance to continue with the Composting Toilet project even in light of the recent threats from Army Corps of Engineers. Standing Rock will stand its ground on December 5, and if the protestors are moved, the Standing Rock Composting Toilets will move too. Now that the plan is clear, we are moving into the next phase of this project and  we can begin installing the compost toilet structures throughout the camp. Protectors Alliance is coordinating skilled workers from the festival industry to complete the installation onsite . GiveLove’s technical team will teach people at Standing Rock to use and manage the compost toilets and establish a fully functional compost treatment site. 100% of your donations will be channeled through GiveLove.org ( a U.S. registered 501 c 3 organization), and go directly to this project at Standing Rock. All donations are fully tax deductible to...

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Now Is The Perfect Time For Our Generation To Share Their Purpose For Cause and Effect – BIG TIME!

We have never had a generation like the one we have today. We have the ability to travel around the world in the wink of an eye, make money, and even go to space. We need to recognize how much power is in our hands and how powerful we are as a ONE. We also need to realize how it is easy for us to not truly utilize what we have. Worldwide we have wars, poverty, environmental issues, lack of proper education, homelessness, violence, and starvation. These issues are only the tipping point of what is going on wrong in our world. We do not have the luxury not to pay attention to these issues and engage in a normal life. Our country and others need to look into causes that they can and want to help. We need to engage in our world’s issues and go against the grain. It is easy to go with the flow and feel bad about all of these things that are happening in our world. But we can’t be numb. We can’t sit still and think that someone else will jump in and help heal our world and people like Cole. We need to embrace our world. In other words, we do not have the luxury to not care. We are a global community and closer to one another more than ever before. Let’s challenge others to do more. Joining a cause, volunteering at organizations, being the lynchpin in your company that builds tribes to help your company give back with its brand and corporate citizenship. Get that purpose that is in your heart out there and share it and ask yourself, what can my life do for others and this world? What can you accomplish? Feel that purpose and cause. It’s there. Our new generation is engaged in purpose and wants to see, feel, engage, and leverage purpose in their life. And all of us need to see that there are right and wrong ways to see issues and that yes, we can solve these issues with action while also paying attention to what is going on in our world that is wrong. Seeing healthy development makes such a difference. Helping people can be complicated. You need to see how your ripple effects can cause change. It is not only about giving money to a cause. We have seen big messes with this. We never truly know what happens to that money and who is affected. I do not want this post to be about how our new generation is the one that is going to change the world. Now is the time to take advantage of the tools, technology, and...

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Do You Have A Dolphin In Your Life?

As I swam in the beautiful blue waters in Redondo Beach yesterday, I came face to face with a dolphin. For some reason dolphins like to swim with me and play joyfully underneath me as they talk their sweet talk. But seeing one face to face was truly amazing and felt like it was so meant to be. I asked myself, why is this dolphin trying to talk to me and what is it saying? I know they are meant to keep us safe against predators in the sea. But this was a special moment. A moment no doubt that I will remember the rest of my life. I can’t get the image or the feeling in my soul out of my soul, nor do I want to. This morning I talked to an amazing individual by the name of Tom Higley, someone who has lived many lives as I like to say and has reinvented himself many times. He has held many types of jobs, started a few companies here and there, lost a few companies, played in a band, worked in the service industry, and most importantly, is a dolphin in my life as a person and as a professional. Tom is the individual who is the Founder and CEO of the organization 10.10.10. He invited me to come to the 10.10.10 event held in June of this year because he saw that I was an entrepreneur and an individual who has, and continues to strive to make a social impact on the world and the lives of others. He sees that fire in my belly, one that is so bright that it sometimes burns to the core. While talking to him today he was giving me advice on how I could go forward with a business idea that I believe will change the lives of many. I told him that I also want to work with a team again, a company that is combining business with social impact. I need to work with other dolphins. The search is frustrating. I do not believe that companies understand that they need individuals who think and work like entrepreneurs. So far, my job search is not going very well. I am not fitting into the boxes that a lot of companies have put in place for their employees. As an entrepreneur we empower co-workers, follow the processes that the companies put in place, and most importantly, use our business and leadership skills to excel in whatever “job plate” is put on the table for us. Let’s get back to that dolphin. Even though I was discouraged today about my job search, I realized that I have a support system,...

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Huffington Post Starts Video Campaign For Celebrities Who Have Issues – Kristen Bell Starts With Equality For Women In The Workplace

https://www.good.is/articles/why-outsource-when-u-can-pinksource?utm_source=thedailygood&utm_medium=email&utm_campaign=dailygood  We need more public figures to help us communicate the need for equal pay and treatment for women around the world. Kristen Bell does a fantastic job with her humor to get the point out loud and clear. Charlize Theron has started a cause called Equal Pay For Women. We also need the women to know that they have rights in the workplace and can ask their employer for more pay and a job they feel best suited for if they know a man may be getting the same job. We also need women to form a tribe and support one another to gain the rights they deserve. Women, you have PURPOSE in the world. And you deserve to be treated fairly in and out of the workplace! Form your tribes, raise your voices. You have the...

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We Are ONE For A Purpose – Just Jump In And Believe!

  I just completed competing in the 1.5 mile swim from Alcatraz Island to the South End Rowing Club in San Francisco. There were about 800 swimmers who were loaded onto two boats in the wee hours of the morning on September 10th. As an ocean swimmer, I had no idea what to expect while swimming in the San Francisco Bay. I was warned about strong currents and tides, and told by a few that I would not be able to handle the cold waters and the waves that would smack me in the face. I thought to myself, this reminds me of what I was “told” many times while working in Corporate America. Instead of being told I could, I was told that I had to work harder to meet company standards, requirements and goals. This swim, which I finished in 45 minutes, was an amazing experience that no one can take away from me. The same should be true in our careers. We can build our own experiences and paths to create an impact. While hanging out on the boat I could not help but think of how cool it was to be hanging out with strangers who had the same goal – get to the shore and get away from Alcatraz as fast as we can. I also thought of it as getting out of prison. Once I jumped into the water I would swim to freedom. If you were to think of the race as an organization, you would see a flat organization. Everyone had their own work styles, hence their own way of training, and goals. The key point here is that we all had a purpose. We were ONE. As I swam through the unfamiliar waters fighting my way past swimmers, I thought that yes, this is a race. But the journey was what this competition was all about. I thought about how cool it was that we were together and in a way, a family. While visiting clients and working in house, I do not see this often. Yes, we have the Googles and the Yahoos of the world who claim that they inspire their employees to be lynchpins, to march to their own drum, and to feel free to speak out and push through barriers in order to reach their goals and the company’s goals. But, while working with such companies I did not see that group of swimmers with the same purpose. I saw and continue to see a lot of individuals looking for mentors to help them train and get to that starting line so they can finish their races. Coming into shore was amazing. I swam faster and...

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