Why I Am Forming a Non-Profit To Give Back With Purpose

  After working on the YOU ARE ENOUGH campaign for almost two years, I have decided to form a non-profit called Giving Purpose that will enable and empower individuals and organizations to find ways to give back with purpose.   Running the YOU ARE ENOUGH campaign has been an eye and heart-opening experience.  I have had the opportunity to learn more about how people truly care for the well-being of others and how they are willing to pitch in both financially and emotionally if they believe in the brand and the purpose around a cause.  I am calling this SHARING IT FORWARD because one of my goals with this campaign is to get us out of our scarcity society mindset where we have become the consumer versus the citizen.  Many of us are now lacking the sense of self and purpose we want and need and are driven by consuming to feel enough versus just sitting with the amazing souls that we already are.  We have a lot of lost folks out there who are struggling with the I AM NOT ENOUGH mentality and I believe that we, as a society, need to come together and be positive and supportive mirrors for one another.  The YOU ARE ENOUGH campaign is enabling people to do this and is what people consider to be a societal healing campaign at a time where people need to feel that they are not alone when it comes time to feeling enough.   When I started YOU ARE ENOUGH my goal was to get one billboard up that proudly displayed these words in an effort to help people feel that they are seen, held, and worthy. A year later, during a pandemic,  I have raised enough funds to get 11 billboards up in Los Angeles, signed on my first corporate sponsor, Kinecta, and am in the process of finding ways to integrate the campaign into mental health and wellness programs in Los Angeles.  The LOVE is out there and people want to see the campaign billboards placed throughout the country.  People today are yearning to find ways to make a difference and lead with their hearts.  We constantly hear how consumers are more prone to buy from a brand that is purpose-driven.  What I am digging about the YOU ARE ENOUGH campaign is how people are not only donating funds to the campaign, but they are also playing an active role by sharing these words via merchandise.  They want people to feel into these words when they wear a campaign hoodie, put a yard sign on their front lawn, or wear one of the wristbands.  This is not an I AM ENOUGH campaign.  This is a...

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Teaming Up With Storytellers

When I started the YOU ARE ENOUGH campaign two years ago my main goal was to get a billboard up in every state before the 2020 election while filming a documentary. I wanted to hear what people thought and felt about how the words are or are not a part of their lives. I felt, and still do, that we need to come together around these words and help people in our country feel into their ENOUGHNESS and know that they are not alone when it comes time to feeling enough. One organization that gets this is #Upworthy. I met with them this week and they are going to help me with a multimedia campaign that features those of us who are running kindness campaigns on GoFundMe. My tribe may finally get big enough to get billboards up all around the country. As I look for sponsors to work with I am grateful that Upworthy has decided to team up with me to spread these words in an effort to unify our country. It is time!...

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Purpose Relations Is The New PR —- For All Of Us!

When I started my company, Be Cause PR, my goal was to help folks lean into and promote why they were doing what they were doing, no matter what. I have worked with amazing thought leaders who wanted to make a social impact and I could see the story they wanted to share from their hearts. I also realized that all of us are thought leaders in our own right. I believe all of us have a purpose and the ability to make this world a better place. When it comes down to it, we all want to be seen and heard and we all have a story to tell. So, whether you are a software programmer in the background creating code, or a front-line worker dealing with the public, you need to know that YOU ARE THE PURPOSE and you deserve to be seen for the value you are adding professionally and personally. Purpose Relations is the new PR for all of us because we all are here to make an impact and we need to be recognized for our efforts as human beings. Don’t be shy about tooting your own horn! We are here together to make this world thrive and we need you to be the wonderful you that you are and are becoming.  ...

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Purpose Is A Thing You Build, Not A Thing You Find

  “How do I find my purpose?”  I will start this post off by simply stating that YOU ARE THE PURPOSE. We’re all looking for purpose. Most of us feel that we’ve never found it, we’ve lost it, or in some way we’re falling short. But in the midst of all this angst, I think we’re also suffering from what I see as fundamental misconceptions about purpose — neatly encapsulated by the question I receive most frequently: “How do I find my purpose?” Challenging these misconceptions could help us all develop a more rounded vision of purpose. Misconception #1: Purpose is only a thing you find. On social media, I often see an inspiring quotation attributed to Mark Twain: “The two most important days in your life are the day you are born and the day you find out why.” It neatly articulates what I’ll call the “Hollywood version” of purpose. Like Neo in The Matrix or Rey in Star Wars, we’re all just moving through life waiting until fate delivers a higher calling to us. Make no mistake: That can happen, at least in some form. I recently saw Scott Harrison of Charity Water speak, and in many ways his story was about how he found a higher purpose after a period of wandering. But I think it’s rarer than most people think. For the average 20-year-old in college or 40-year-old in an unfulfilling job, searching for the silver bullet to give life meaning is more likely to end in frustration than fulfillment. In achieving professional purpose, most of us have to focus as much on making our work meaningful as in taking meaning from it. Put differently, purpose is a thing you build, not a thing you find. Almost any work can possess remarkable purpose. School bus drivers bear enormous responsibility — caring for and keeping safe dozens of children — and are an essential part of assuring our children receive the education they need and deserve. Nurses play an essential role not simply in treating people’s medical conditions but also in guiding them through some of life’s most difficult times. Cashiers can be a friendly, uplifting interaction in someone’s day — often desperately needed — or a forgettable or regrettable one. But in each of these instances, purpose is often primarily derived from focusing on what’s so meaningful and purposeful about the job and on doing it in such a way that that meaning is enhanced and takes center stage. Sure, some jobs more naturally lend themselves to senses of meaning, but many require at least some deliberate effort to invest them with the purpose we seek. Misconception #2: Purpose is a single thing. The second misconception I often hear is that purpose can be articulated as a single thing. Some people...

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