Will People Want To Purchase A “Share It Forward” Brand?

It has been an interesting exercise to see how a SHARE IT FORWARD campaign will work in retail. I have placed YOU ARE ENOUGH campaign merchandise in a few retail outlets in Redondo Beach and unfortunately the goods are not selling. I talked to a few customers at the outlets and they explained how they would buy something that said I AM ENOUGH because it would help them feel better about themselves. I did not even think of this and of course, get it. This campaign is about helping others feel seen and held. I wonder if YOU ARE ENOUGH is something that can thrive at a time when so many do not see and feel the beauty they have and how they can share it with others as we all strive to heal and feel into our ENOUGHNESS. I am trying to break a pattern here with branding and well, it is going to be a good challenge! Check out what Marissa of Dive ‘N Surf has to say about how she feels the YOU ARE ENOUGH merchandise will fit well with the company’s purpose.  I believe her generation is going to be the one who really gets what a Share It Forward campaign is all about. http://becausepr.com/wp-content/uploads/2021/06/received_1704984793020948.mp4...

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Communities Need To Come Together To Heal

      While working on the YOU ARE ENOUGH campaign one thing is certain, communities need to come together to help support and decrease mental health cases in their areas.   We know that when a company supports a cause that people see as one that is  doing good, a company’s brand will improve and more people will buy their products and services.   While reaching out to local businesses in the South Bay of Los Angeles,  I am finding that many businesses have never even thought about being transparent about their donations to causes.   I ask, why not be proud and verbal about how you are giving back to a cause and an initiative? In my case with YOU ARE ENOUGH, individuals can’t seem to get enough of the merchandise such as the hoodies because they want people to know that they do care and that they are someone who cares about those facing mental health challenges.  Many also want to share the words because they want people to know that they are not alone and that someone has their back.   Such a simple act of kindness.  So if we could get more businesses such as the real estate company, Jensen Realty of Hermosa Beach, to simply showcase a banner for 30 days, a yard sign, or even a sticker for their office window, more people would be healing on some level in the wink of an eye.   I just started reaching out to businesses to see if they would invest in a banner and hope that it grows.  This practice is a win-win for all and shows that those that showcase the banners are talking and walking the purpose walk.  The key point in this exercise is that those who showcase the banners are not advertising for a cause but instead are living the cause with others by sharing these supportive and powerful words.  ...

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Kinecta Becomes First Corporate Sponsor For YOU ARE ENOUGH Campaign

After raising five billboards in the South Bay of Los Angeles, the YOU ARE ENOUGH campaign has signed on Kinecta, a California-based federal credit union, as its first corporate sponsor.  Kinecta, a company that works closely with its communities, understands the importance of raising mental health awareness and will be funding the next billboard slated to go up in Hawthorne, CA on March 25th for a 30-day period.  As part of the partnership, both parties will work together on public relations and community outreach.   Kinecta Community focuses on volunteering opportunities for its employees, scholarships for students and teachers, KinectaKindness where on a weekly basis they choose a worthy volunteer as the recipient of their Kinecta Kindness award. The winners get to select the non-profit organization of their choice to receive a $250 “big check” from Kinecta on their...

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Bringing People Together With Three Words

    The YOU ARE ENOUGH campaign continues to bring communities and people together with these three simple words.  One of the best decisions I made for the campaign was to offer yard signs.   While the billboards are big and powerful, the yard signs are a way for people to donate to the campaign and to also show others that they care about others.   With more than 500 signs throughout Los Angeles where the campaign originated and throughout the nation, we are seeing these mini billboards give people hope and a feeling of community.   This was one of the main reasons I started the campaign and I am going to continue to find ways to bring people together as we all seek our ENOUGHNESS. If you are interested in donating to the cause or ordering merchandise, you can do so at the GoFundMe page or the Facebook campaign page.   The goal of this campaign will always be to get billboards up throughout our country.   But what I have seen and continue to see is how people more than ever want to feel that they are a part of a positive movement that will help heal themselves as well as others.   The time to unify is now and the YOU ARE ENOUGH campaign is just one way we can do so as a...

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