Cathy | Be Cause PR

Kids Are Struggling With Feeling Enough

  This is Kaden. He is 11 years old and has told his mom a few times that he does not want to live anymore. His mother asked me to post this and wants to let other parents know that she is having conversations with such a young boy about suicide. She is working with me and others to raise awareness around the fact that young children such as Kaden are getting dark feelings and are scared to reach out. Feeling ENOUGH is something we all struggle with, no matter what age we are. Prior to launching my first campaign billboard, I interviewed folks of all ages to learn about what the phrase YOU ARE ENOUGH means to them. The age group that was the most vocal were those in the 10 to 16-year-old range. I must admit that I was shocked to hear “kids” explain the pressure they feel to do enough in order to be seen and valued. We know social media is playing a huge role in depression, anxiety, FMO, isolation, and low self-esteem. When I met Kaden he was the quiet one watching life with such curiosity and a pained look while his twin brother was the life of the party. When I gave him a campaign wristband, he thanked me for helping him feel seen. When he put the hoodie on, he said that he felt so powerful because he could help others see that they are ENOUGH. He transformed before my eyes. His mom called me last night to say that he had not taken the hoodie off since I gave it to him a week ago. He is now on a mission to help other kids feel that they got this and they are not alone. We definitely need more Kaden’s out there, helping kids feel into their ENOUGH, and I am on a mission of my own to work more closely with schools to find these young mental health...

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Billboards Can Save Lives

I had a woman reach out to me this morning who wanted to talk about how the YOU ARE ENOUGH billboard that has been up in Redondo Beach for the past two months has kept her going after she lost her 11-year-old son to suicide over the Christmas holidays. She talked about the shame she feels and how she has isolated herself from the world because it hurts too much to see how people around her seem to be happy. She feels alone, defeated, and says that she can barely breathe. She explained through tears how the billboard is like a shrine to her son and that he is telling her that she is ok and that she needs to take care of herself. She feels depleted but she also feels hope. She sent me this picture of the board and explained how the board feels like a human hug because it was launched due to strangers donating to get it up. This is what societal healing is all about. I love working on this campaign because it gives me hope that we can come together to heal and unite at a time when our country seems to be getting more divided. People need people to remind them that they are seen, loved, and supported. We need to feel connected and this billboard campaign is proving to help so many feel that they are not alone and that someone is watching over them. It’s time to get these boards up around the country while so many of us are struggling to feel into our ENOUGH....

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Societal Healing Is Needed More Than Ever

    Societal Healing may sound like a woo-woo phrase but in reality, it is what it sounds and looks like it is.   While going through a pandemic, political, social, and climate chaos and unrest, our country is torn apart.  There is so much anger, hatred, fear, and hurt amongst so many Americans and many are feeling less hope and are turning against one another as they try to find ways to cope with the discomfort.  Instead of turning to one another for support, many are turning against one another.  What many of us forget is how we all just want to be seen, loved, and understood.  We all hurt from time to time and have our own stories and journeys. This is one reason I started the campaign, YOU ARE ENOUGH.  After working on this campaign for two years now, which is simply about helping people not feel alone when it comes to feeling worthy, I now see how it is becoming a SOCIETAL HEALING campaign.  Since the campaign is donation-based where people are donating to get billboards that read YOU ARE ENOUGH up across the country, we are building a family that is sharing love and support forward.  This is a SHARE IT FORWARD campaign and is one that everyone, yes, EVERYONE can relate to.  Now is the time to heal our country and as individuals, we can each find ways to share it forward with others whether it is smiling at a stranger, paying for someone’s cup of coffee, volunteering time to help others, or giving a loved one hug to let them know you appreciate them.  The hashtag #weareinthistogether is so timely yet so broken right now.  How can you find a way to bring people together for good?  How can you help others know that they are worthy and loved?   Think about this as you watch our country become more segregated, filled with anger and despair.  Now is the time to be here for one another.  We are all we...

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Why I Am Forming a Non-Profit To Give Back With Purpose

  After working on the YOU ARE ENOUGH campaign for almost two years, I have decided to form a non-profit called Giving Purpose that will enable and empower individuals and organizations to find ways to give back with purpose.   Running the YOU ARE ENOUGH campaign has been an eye and heart-opening experience.  I have had the opportunity to learn more about how people truly care for the well-being of others and how they are willing to pitch in both financially and emotionally if they believe in the brand and the purpose around a cause.  I am calling this SHARING IT FORWARD because one of my goals with this campaign is to get us out of our scarcity society mindset where we have become the consumer versus the citizen.  Many of us are now lacking the sense of self and purpose we want and need and are driven by consuming to feel enough versus just sitting with the amazing souls that we already are.  We have a lot of lost folks out there who are struggling with the I AM NOT ENOUGH mentality and I believe that we, as a society, need to come together and be positive and supportive mirrors for one another.  The YOU ARE ENOUGH campaign is enabling people to do this and is what people consider to be a societal healing campaign at a time where people need to feel that they are not alone when it comes time to feeling enough.   When I started YOU ARE ENOUGH my goal was to get one billboard up that proudly displayed these words in an effort to help people feel that they are seen, held, and worthy. A year later, during a pandemic,  I have raised enough funds to get 11 billboards up in Los Angeles, signed on my first corporate sponsor, Kinecta, and am in the process of finding ways to integrate the campaign into mental health and wellness programs in Los Angeles.  The LOVE is out there and people want to see the campaign billboards placed throughout the country.  People today are yearning to find ways to make a difference and lead with their hearts.  We constantly hear how consumers are more prone to buy from a brand that is purpose-driven.  What I am digging about the YOU ARE ENOUGH campaign is how people are not only donating funds to the campaign, but they are also playing an active role by sharing these words via merchandise.  They want people to feel into these words when they wear a campaign hoodie, put a yard sign on their front lawn, or wear one of the wristbands.  This is not an I AM ENOUGH campaign.  This is a...

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Teaming Up With Storytellers

When I started the YOU ARE ENOUGH campaign two years ago my main goal was to get a billboard up in every state before the 2020 election while filming a documentary. I wanted to hear what people thought and felt about how the words are or are not a part of their lives. I felt, and still do, that we need to come together around these words and help people in our country feel into their ENOUGHNESS and know that they are not alone when it comes time to feeling enough. One organization that gets this is #Upworthy. I met with them this week and they are going to help me with a multimedia campaign that features those of us who are running kindness campaigns on GoFundMe. My tribe may finally get big enough to get billboards up all around the country. As I look for sponsors to work with I am grateful that Upworthy has decided to team up with me to spread these words in an effort to unify our country. It is time!...

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