Teaming Up With Storytellers

When I started the YOU ARE ENOUGH campaign two years ago my main goal was to get a billboard up in every state before the 2020 election while filming a documentary. I wanted to hear what people thought and felt about how the words are or are not a part of their lives. I felt, and still do, that we need to come together around these words and help people in our country feel into their ENOUGHNESS and know that they are not alone when it comes time to feeling enough. One organization that gets this is #Upworthy. I met with them this week and they are going to help me with a multimedia campaign that features those of us who are running kindness campaigns on GoFundMe. My tribe may finally get big enough to get billboards up all around the country. As I look for sponsors to work with I am grateful that Upworthy has decided to team up with me to spread these words in an effort to unify our country. It is time!...

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Purpose Relations Is The New PR —- For All Of Us!

When I started my company, Be Cause PR, my goal was to help folks lean into and promote why they were doing what they were doing, no matter what. I have worked with amazing thought leaders who wanted to make a social impact and I could see the story they wanted to share from their hearts. I also realized that all of us are thought leaders in our own right. I believe all of us have a purpose and the ability to make this world a better place. When it comes down to it, we all want to be seen and heard and we all have a story to tell. So, whether you are a software programmer in the background creating code, or a front-line worker dealing with the public, you need to know that YOU ARE THE PURPOSE and you deserve to be seen for the value you are adding professionally and personally. Purpose Relations is the new PR for all of us because we all are here to make an impact and we need to be recognized for our efforts as human beings. Don’t be shy about tooting your own horn! We are here together to make this world thrive and we need you to be the wonderful you that you are and are becoming.  ...

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Purpose Is A Thing You Build, Not A Thing You Find

  “How do I find my purpose?”  I will start this post off by simply stating that YOU ARE THE PURPOSE. We’re all looking for purpose. Most of us feel that we’ve never found it, we’ve lost it, or in some way we’re falling short. But in the midst of all this angst, I think we’re also suffering from what I see as fundamental misconceptions about purpose — neatly encapsulated by the question I receive most frequently: “How do I find my purpose?” Challenging these misconceptions could help us all develop a more rounded vision of purpose. Misconception #1: Purpose is only a thing you find. On social media, I often see an inspiring quotation attributed to Mark Twain: “The two most important days in your life are the day you are born and the day you find out why.” It neatly articulates what I’ll call the “Hollywood version” of purpose. Like Neo in The Matrix or Rey in Star Wars, we’re all just moving through life waiting until fate delivers a higher calling to us. Make no mistake: That can happen, at least in some form. I recently saw Scott Harrison of Charity Water speak, and in many ways his story was about how he found a higher purpose after a period of wandering. But I think it’s rarer than most people think. For the average 20-year-old in college or 40-year-old in an unfulfilling job, searching for the silver bullet to give life meaning is more likely to end in frustration than fulfillment. In achieving professional purpose, most of us have to focus as much on making our work meaningful as in taking meaning from it. Put differently, purpose is a thing you build, not a thing you find. Almost any work can possess remarkable purpose. School bus drivers bear enormous responsibility — caring for and keeping safe dozens of children — and are an essential part of assuring our children receive the education they need and deserve. Nurses play an essential role not simply in treating people’s medical conditions but also in guiding them through some of life’s most difficult times. Cashiers can be a friendly, uplifting interaction in someone’s day — often desperately needed — or a forgettable or regrettable one. But in each of these instances, purpose is often primarily derived from focusing on what’s so meaningful and purposeful about the job and on doing it in such a way that that meaning is enhanced and takes center stage. Sure, some jobs more naturally lend themselves to senses of meaning, but many require at least some deliberate effort to invest them with the purpose we seek. Misconception #2: Purpose is a single thing. The second misconception I often hear is that purpose can be articulated as a single thing. Some people...

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Will People Want To Purchase A “Share It Forward” Brand?

It has been an interesting exercise to see how a SHARE IT FORWARD campaign will work in retail. I have placed YOU ARE ENOUGH campaign merchandise in a few retail outlets in Redondo Beach and unfortunately the goods are not selling. I talked to a few customers at the outlets and they explained how they would buy something that said I AM ENOUGH because it would help them feel better about themselves. I did not even think of this and of course, get it. This campaign is about helping others feel seen and held. I wonder if YOU ARE ENOUGH is something that can thrive at a time when so many do not see and feel the beauty they have and how they can share it with others as we all strive to heal and feel into our ENOUGHNESS. I am trying to break a pattern here with branding and well, it is going to be a good challenge! Check out what Marissa of Dive ‘N Surf has to say about how she feels the YOU ARE ENOUGH merchandise will fit well with the company’s purpose.  I believe her generation is going to be the one who really gets what a Share It Forward campaign is all about. http://becausepr.com/wp-content/uploads/2021/06/received_1704984793020948.mp4...

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Communities Need To Come Together To Heal

      While working on the YOU ARE ENOUGH campaign one thing is certain, communities need to come together to help support and decrease mental health cases in their areas.   We know that when a company supports a cause that people see as one that is  doing good, a company’s brand will improve and more people will buy their products and services.   While reaching out to local businesses in the South Bay of Los Angeles,  I am finding that many businesses have never even thought about being transparent about their donations to causes.   I ask, why not be proud and verbal about how you are giving back to a cause and an initiative? In my case with YOU ARE ENOUGH, individuals can’t seem to get enough of the merchandise such as the hoodies because they want people to know that they do care and that they are someone who cares about those facing mental health challenges.  Many also want to share the words because they want people to know that they are not alone and that someone has their back.   Such a simple act of kindness.  So if we could get more businesses such as the real estate company, Jensen Realty of Hermosa Beach, to simply showcase a banner for 30 days, a yard sign, or even a sticker for their office window, more people would be healing on some level in the wink of an eye.   I just started reaching out to businesses to see if they would invest in a banner and hope that it grows.  This practice is a win-win for all and shows that those that showcase the banners are talking and walking the purpose walk.  The key point in this exercise is that those who showcase the banners are not advertising for a cause but instead are living the cause with others by sharing these supportive and powerful words.  ...

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