The Power of PR and the Press – Storytelling Together Is More Meaningful

      As someone who has spent my career in the public relations field, I am so touched by the true power and heart that those in the press have and to those who decide to work with empathy to get a message and story out. Lu Parker, an Emmy award-winning journalist who reports for KTLA news in Los Angeles, covered my YOU ARE ENOUGH billboard campaign and then shared the piece on her Instagram and LinkedIn accounts. This is what being ONE is all about and this is my favorite part of the job.  When a PR person works with the press to get a story out we are a team and we want to do the best job possible telling stories that are factual.  This does not always work and we are getting a big dose of fake news these days.   So what a refreshing experience to have a journalist believe so much in the story that I pitched that she went above and beyond the call of duty and shared from her own personal standpoint as well.  She has a lot more followers than I do and I am sure she knew that she was going to help me as well.   Thank you, Lu for sharing and caring. #luparker #youareenough #connection #community #depression #mentalhealth #mentalwellness #love #youareenoughbillboard  ...

Read More

Leading With Empathy and Purpose

During the Covid-19 pandemic a lot of companies have shown us how they can lead with heart and as I like to say, walk the purpose walk.  Instead of focusing on the bottom line, or the “what” behind a company’s business model, more than ever we are seeing how organizations understand that to truly reach their customers they must lead with purpose and empathy.  I found myself working through this recently while working on a heart-driven project called YOU ARE ENOUGH that I started 10 months ago.  As someone who has dealt with depression and the feelings of hopelessness and isolation that comes with it, I wanted to find a way to help others who may be living in the same darkness.  How could I heal while healing others?  So I came up with a super simple idea. Why not put a billboard up in my hometown of Redondo Beach, CA that simply displays the words, YOU ARE ENOUGH on it?  Pretty cool, right?  Does not seem like a hard thing to make happen.  A cool and simple idea that would have a lot of layers and twists and turns to it.  This idea has turned out to be a campaign that has legs and I have found myself taking a journey that I will always cherish and hold close to my healed heart.   It is July 1, 2020, and the billboard launched today.   I was alerted a 5:00 am that it went up and I jumped out of bed as soon as I heard and raced down the road to see it.  As I drove towards it, I could see it standing proud with its cobalt blue background and white words that were so strong and supportive.  I wanted people driving by the billboard to feel held, seen, and have a sense of connection while they were taking in these words.  This billboard was not going to be an advertisement for a client or for me for that matter. Instead, it was meant to be a vehicle to share words that are positive and supportive without any strings attached.  We live in a scarcity society today where we are already bombarded by 30,000 plus messages telling us that we need to do more, get more, be more to be enough.  Nope, my billboard was going to be positive and supportive.  I was not going to “tell” and “sell” and instead wanted to help hold a space for people so that they could lean into their worthiness.   There were many times that I wanted to give up on this campaign.  So many people told me straight out that they did not get it and that it was...

Read More

Hey American Businesses, I Dare You To “Team On”

The U.S. women’s national soccer team won its fourth World Cup title on Sunday with a 2-0 victory over the Netherlands. Mere seconds after the game, Nike weighed in with a minute-long commercial. The ad ran 155 words, and a three-word phrase at the very end was the most important: “This team wins.” You haven’t been living under a rock, I assume, so I’ll keep the exposition brief: The U.S. women’s team won! It’s the team’s fourth World Cup title, which is pretty amazing. Just before the tournament began, the entire team sued U.S. Soccer over the fact that they’re paid just a fraction of what the U.S. men’s team makes. Now that the World Cup is over, they’ll begin mediation. (The men’s team has never finished higher than third, and that was in 1930.) I have written many times about the inequality women face in the workforce, especially around pay in Silicon Valley. There is no doubt that the women’s team should definitely need to be paid just as much as the men — probably more — largely because of the tremendous upside in the women’s game, as opposed to the men’s. Betting on a growing market, like the men’s game, is a good investment. Betting early on an exponentially growing market — which describes the women’s game pretty accurately — is a no-brainer, brilliant investment. As Nike poignantly notes, the ultimate reason professional teams exist is to win. To win games. To win hearts. To win championships. And to control the conversation. You could say something pretty similar about many businesses. So far, the men haven’t done it. The women are now entitled to four stars over the U.S. crest on their shirts. And Nike made sure everybody remembered the...

Read More

Dreamers with Purpose

Throughout my career, I have always led with purpose and tried to help others do the same in work and in their personal lives. It’s not easy, especially today as so many of us are feeling more anxious and depressed while being bombarded by data that makes us feel that we need to do more, be more. It is refreshing to see how Samsung is incorporating more social purpose across its organization, including marketing and how they are hyperfocused on targeting younger audiences. The company gets that social responsibility matters when talking to Gen Z.  Samsung’s research shows that 67 percent of Gen Z said a person is cool when they’re true to their values and they feel the same way about brands. Moreover, 77 percent believe doing good should be part of running a business. They understand how brands should look for ways to fulfill Gen Z’s desire to express themselves while also satiating their tech habits. They have come up with an awesome new term called “Storyliving” which entails helping others dream better, and make their dreams come true via technology and being an authentic brand with integrity.  Samsung gets that brands should look for ways to fulfill Gen Z’s desire to express themselves while also satiating their tech habits.  They see Gen Z as an authentic generation who wants to present themselves as they are, as opposed to who they think the world wants them to be. Gen Z Is At The Core Of Samsung’s Social Purpose...

Read More

Health Technology Is Helping Us Connect With Ourselves and Others For Mental Wellbeing

In the next decade, notions of inner strength, privacy and community will redefine wellness. Mental, philosophical and moral perseverance will be key qualities to develop as part of our wellness routine as we are confronted with unstable socio-political times while also facing the technological and scientific tipping points of the 4th industrial revolution. Through emotionally intelligent AI, epigenetics and bio-tech, notions of health, happiness and the fundamentals of being human will be forever changed. Wellness is our era’s catalyst. It is the mirror projecting onto us all that the future can offer us and take away from us, with environmental and technological challenges never seen before.   Many companies in the health tech space get that they need to create apps/digital products that change the way people look at, deal with and take control of their wellbeing. Depression, anxiety and mental illness is being discussed more often now in the open whilst self-care apps will continue as a form of companionship.   I love this company BioBeats and what they are doing to help employees better understand what is causing them anxiety and depression during or after their workdays.  BioBeats’s current remit is to provide psychological and physiological intelligence that can support organizations in tracking the wellbeing of their workforce in real-time and to help them foster mental wellbeing. I believe that if companies work on providing digital applications that help us learn how to be more aware of what is causing mental health issues in real time that we are going to see more people learning to BE WITH and love SELF and hopefully get off the meds that doctors keep throwing at us in order to numb out to our lives that we can learn to manage....

Read More