About Cathy

I Want To Help You Be Seen For Your Purpose. 

It’s That Simple.

From a very early age, I wanted to be a television reporter.  I was fascinated with, and still am, about the storytelling process that goes on between the reporter and those who are being interviewed. Both parties need to work together to get the story out in the most meaningful way to the right audiences.  The Cause and Effect of the storytelling process can be so powerful.  This is why I love public relations. Every day I get the chance to help people tell their stories and share their purpose. You see, we all have a story that needs to be heard and my goal is to help you get “your word” out there so you can make a difference in our world.  The name of my company, Be Cause PR, is three separate words for a reason — we all have a cause that can make a positive effect on our world.

I have coined the phrase, Purpose Relations Is The New Public Relations because of my mission to share stories that will bring us together for the purpose of it all. During my career in public relations that has spanned more than 20 years, I have worked with mission-driven individuals and organizations. Whether launching the first photo software product that lets you share photos on any device, a house built out of non-recyclable plastic building blocks that is earthquake and hurricane-proof, an award-winning actor sharing how poo is not a bad word or an engineer who came up with the idea of using our voices to give our computers instructions, it has always come down to helping my clients tell their story and how they lead their lives with empathy and purpose.  Why we do anything means everything and is what touches people’s hearts to the core.

I got my start in the fast-paced and competitive Silicon Valley with more than 50 introductions under my belt.  Clients and companies I have teamed up with include Adobe, America’s Cup, Bad Boy, Cisco, Compaq, HP, IBM, LA Gear, No Fear, SGI, Silicon Image, and Sun Microsystems, Tibco, and Women in Technology International (WITI). I have also worked with public figures including Patricia Arquette, Greg Louganis, and Toni Childs.  Eight start-ups I worked with were acquired by Fortune 20 companies.  All of these companies and individuals were pioneers in what they did, and I was able to distill their essence to the masses.

Diversity, equality, and wellness for people and our planet pretty much sums up what I focus on. When I take on a client I naturally lead with public relations, a profession that requires wearing many hats.  I help my clients with business strategy, branding, event planning, marketing, market analyst relations, social media strategy, sales, promotion, public speaking, and strategic counsel.  And when I take on a client it is usually for the long haul.   More than half of my clients have been my business partners for five years or more.

What I do best and love about my job is connecting my clients with the right audiences whether they are the press, potential business partners, venture capitalists, or the public at large. The word that best describes me is unifier because when I promote someone or something my goal is to bring people together for cause and effect.  This is what Purpose Relations is all about.

 

Olympian, Humanitarian, Ocean Swimmer, Seeker, Believer