The U.S. women’s national soccer team won its fourth World Cup title on Sunday with a 2-0 victory over the Netherlands. Mere seconds after the game, Nike weighed in with a minute-long commercial.
The ad ran 155 words, and a three-word phrase at the very end was the most important: “This team wins.” You haven’t been living under a rock, I assume, so I’ll keep the exposition brief:
- The U.S. women’s team won! It’s the team’s fourth World Cup title, which is pretty amazing.
- Just before the tournament began, the entire team sued U.S. Soccer over the fact that they’re paid just a fraction of what the U.S. men’s team makes. Now that the World Cup is over, they’ll begin mediation. (The men’s team has never finished higher than third, and that was in 1930.)