Engage For Good
Such a pleasure to see more cause marketing advertisements during the Super Bowl. Now is a great time for companies to keep the momentum going where millions of eyeballs are glued to: the television. Here are some companies continuing to share their purpose. SoCal Honda Dealers ‘Causejack’ Super Bowl for Charity
Airbnb Takes a (Super Bowl) Stand on Acceptance
Airbnb’s Super Bowl commercial stressed tolerance and promoted a new hashtag: #weaccept. Following the ad, Airbnb is continuing the conversation on refugees, immigrants and acceptance with a $4mm donation to the International Rescue Committee and encouraging its users to continue to open their homes – and their minds – to people in need.
SC Johnson, Conservation International Get People Under the Canopy
SC Johnson, the maker of household products like Pledge®, Glade®, OFF!®, and Ziploc®, announced an acre-for-acre matching challenge to help protect the Amazon rainforest. For every $25 donation, SC Johnson will match donations up to 5,000 acres. The acre challenge is part of SC Johnson’s partnership with Conservation International to support the new virtual reality film Under the Canopy, which allows viewers to experience the wonder of the Amazon in 360-degree virtual reality.