Advertising For Good To Fight Stigma
Advertising for GOOD. We need more of it to connect us to causes and give back to them to fight stigma such as depression and suicide. The cause, CALM (Campaign Against Living Miserably, is on it! The foundation is showing its boldness & bravery by tackling the taboo subject of male suicide. Shockingly, the single biggest killer of men under 45 is suicide and 42% of men 18-45 have considered suicide as an option. Unilever’s Lynx brand partnered with CALM (Campaign Against Living Miserably) to bring the subject into the open and encourage people to give the issue the attention it deserves.