Join a Corporation If You Want to Change the World – Be a Corporate Catalyst
Corporations have the “muscle” that is needed today to make big shifts happen for change that will improve the way we live. As an entrepreneur who wakes up daily with the question, “How can I make a difference today” I know that in order to truly make the “big” difference I need to team up with a corporation. Corporations are also finding that they need the entrepreneur spirit and thought process in house. It is time to tag team more than ever.
The way Corporate America is running has changed. Due to the fact that it is easier than ever to start a business and innovate with all of the free tools out there, it makes sense that there are a lot of people with dreams to start their own business. But, and the big but is that it is hard to get a business funded and run it. So why not take your passion and innovative thoughts in house and help a corporation thrive and dance at a new beat?
Here are some soundbites from an article in Fast Company that explain why the time is right to join Corporate America if you are passionate about changing the world. We all have purpose as I have said so many times.
THE ERA OF THE CORPORATE CATALYST
Is it possible to lead the charge for innovation and social change from large business that already exist? Here are some reasons to suggest why this might be the case:
Established corporations already have the resources to go after new markets and territories. Provided they unshackle themselves from their golden handcuffs and be mindful of the Innovator’s Dilemma.
Established businesses have the scale to drive impact across much wider territories.
Established businesses tend to have a more credible (or, at the very least, more known) brands, which can grant them access into places and partnerships that new startups cannot attain.
And, indeed, a number of large organizations have started to infuse their unique capabilities with the agility and wider-perspective thinking of aspiring innovators from the growing entrepreneurial scene.
Coca Cola is one company that gets this.
David Butler, VP of Innovation at The Coca Cola Company says:
“We believe if we can get the starters of the world to build with the scalers of the world, then we’ll see a much larger percentage of startups move to scaleups.”
That’s why Coca Cola has created its Accelerator Program to incubate and mentor entrepreneurs to scaled success, by sharing in on the risks and rewards. Other organizations that are injecting themselves with more entrepreneurial vigor in order to stay ahead of the curve and solve more pressing problems are The New York Times, Syngenta, IBM, Telus Corporation, and Medtronic.
Anthony calls these enablers that corporations should work with Corporate Catalysts. The term was first coined by business writer Dan Coughlin to describe individuals within organizations that have honed their leadership skills and objectives to a point that drives significant positive impact. Anthony pushes this further:
“The [Corporate Catalyst] isn’t the mythical CEO … it’s someone a couple or three levels down an organization who does something special. They bring together the unique difficult-to-replicate assets with those entrepreneurial behaviors and they catalyze them, unleashing impact in the markets that matter to them.”
WE ALL HAVE PURPOSE AND THAT PURPOSE NEEDS TO BE SEEN BY ALL. DON’T GIVE UP ON YOUR DREAM TO BE SOMEONE WHO WANTS TO SAVE THE WORLD AND MAKE A DIFFERENCE FOR ALL.