Engagement is the word for 2013
The word for 2013 – Engagement. This article talks about the importance of the CMO knowing how their employees are engaging at work via which devices as well as how video is the way to truly engage across the board – B2B, B2C, and again, internally with your own team of employees. With all of the noise out there and this era of what InformationWeek calls digital grazing, how you connect and engage is about once again truly connecting in a hard-wired way. Video is the form factor to pull people and their emotions to you. Communication needs to a two way approach that we are losing in our fast paced, digital society. In order to truly connect we need to not only push information out, but also pull in our customers and friends with emotion that is seen as coming from us and how we tick as individuals. 240146136?cid=nl_IW_week_2013-01-17_html&elq=170d17a87ee34
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