Why Small Businesses Continue to Fail? Marketing

Posted by Cathy on March 7, 2013 in Cathy's Thoughts | 0 comments

Simple and to the point as always – Interview with Seth Godin – Why Small Businesses Fail. My favorite quote:
The Gordian knot disappears the moment marketing commits to making remarkable products that sales finds easy to sell. Marketing is still so key to the success of a person or a business.   All businesses, large and small, need to be “real” with their marketing in an effort to not only connect with their customers, but to also empower their employees and their sales team.  Godin also points out that you need to be to the point and share your own words via social media in order to truly connect with your customers.  Be real and say what you are really trying to do in and with your business.  This is how marketing should work.  It is truly about connection.Why Small Businesses Fail