Business with Social Purpose Via Carol Cone

Posted by on June 4, 2013 in Cathy's Thoughts | 0 comments

Carol Cone, who is known by many as the “Mother of Cause Marketing” recently gave a speech at the event Better 4 Business where Causes, for and not for profits, were able to learn more about  how to connect with businesses as partners as well as how to reach their audiences for fundraising, volunteer opportunities, and how to get known and seen by the world.  All in all, if you can tell your audience why you are in business and who you want to help and how you want to improve the world, you have a great head start.

In this video Carol does a great job at explaining how organizations and causes can work together and how business can have purpose.


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