Purpose Relations IS the New PR

What is Be Cause PR?


Cathy Caplener, Founder and Principal, Be Cause PR

Cathy Caplener, Founder and Principal, Be Cause PR

Be Cause PR was started in 1997 by Cathy Caplener, a visionary in PR, who has always believed that PR is about the purpose behind what is being promoted.

Cathy is starting a new category called Purpose Relations to empower individuals and companies to lead with their Purpose.  She works with her clients to create their narrative in order for them to communicate internally and externally how their Purpose will have a social impact on the world.  Her practice serves the following:

  • Companies big and small that innovate to improve our lives.
  • Organizations that combine business with social purpose.
  • Celebrities who run or are affiliated with Causes.
  • Heretics who lead tribes to create global change.
  • Innovators, thought leaders and entrepreneurs.
  • Causes who need PR to run as successful businesses.
  • Individuals who want to promote their purpose and DO GOOD.


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Cathy's Thoughts

February 7, 2018 |

“Good Help” – Helps Us Find and Live Our Sense of Purpose

How we help each other matters. Some help – what we call ‘good help’ – supports people to feel hopeful, identify their own purpose and confidently take action. Other help – which we call ‘bad help’ – does the opposite, undermining people’s confidence, sense of purpose and independence. ‘Good help’ is all about helping people to identify and achieve their own sense of purpose. It recognises that when a programme’s purpose is aligned with a person’s purpose both parties are more engaged and motivated to work together to take action. ‘Good help’ is focussed on helping people develop their confidence. It recognises that individuals will find different sources more or less helpful at different...

February 6, 2018 |

By Learning To Listen You Can Gain More Of A Sense Of Purpose

I’ve found that if we can create a connection between our daily actions and our deeper purpose in life, then each day will be incredibly fulfilling. Unfortunately most people haven’t found their “deeper purpose” in life, and many don’t even believe they have one. That’s OK, but if you’re one of those who would like to create a more fulfilling life, I have one word of advice for you. Listen. OK, I’ll have a few more words to add to that! The way that I found my deeper purpose (and I’m still refining it every day) is by listening to what’s in my heart, as corny as that might sound. I listened to what...

January 25, 2018 |

IoMT – Internet of Medical Things Is Transforming How We Keep People Safe and Healthy In A Proactive and Personal Manner

Even though the healthcare industry has been slower to adopt Internet of Things technologies than other industries, the Internet of Medical Things (IoMT) is poised to transform how we keep people safe and healthy especially as the demand for solutions to lower healthcare costs increase in the coming years. The IoMT can help monitor, inform and notify not only care-givers, but provide healthcare providers with actual data to identify issues before they become critical or to allow for earlier invention. A report by Allied Market Research predicts that the IoT healthcare market will reach $136.8 billion worldwide by 2021. Today, there are 3.7 million medical devices in use that are connected to and monitor various parts of the...

August 7, 2017 |

Today, I’m Brave

I am called a “Purpose Entrepreneur” because of how I see purpose in all of us, and how I help individuals and organizations see and act on their purpose for themselves and our world. The other night I was given a big hug of love, strength and bravery when I attended the second annual “Brave Speaker Series” put on by the advertising agency, David&Goliath, founded by David Angelo. During this fundraising event, I not only had the opportunity to listen to individuals share their amazing stories about how they worked through fears and uncertainties by being Brave, but I also got to see in person that what I have been preaching and leading with...

July 24, 2017 |

Your Purpose Is With You Daily

“What is your purpose in life?”, “What do you love doing?”, “Are you happy at work?” There you go, life’s unavoidable questions. We need to be reminded that life is beyond us and we are made to work. We are responsible for our God-given talents for the advancement of life, the economy and the human race. We work to progress in life; progression leads to fulfillment and the assurance of purpose. Life and work are inseparable; make the most of it. The big picture: to find fulfillment and purpose in life and work, you need to be responsible and selfless. Let’s break it down. 1 Work-life integration Work-life balance is a misconception. People who...

May 30, 2017 |

I Thought I Left Silicon Valley Because It Was Toxic And I Felt Alone

I have now been out of the Valley for 20 years and moved to Los Angeles to see if I could get away from the world according to tech. I started my career there in public relations and jumped right into the madness of it all. The energy was intense and you had to be fast on your toes. Sure, there was a lot of excitement with the amazing technologies and thought leaders taking stage with multimillion dollar launches, campaigns, and big, big, promises. It was hard for me to wrap my head and heart around all of what was swirling around me. I was young and impressionable. Sure, this was Silicon Valley. This...

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