Purpose Relations IS the New PR

What is Be Cause PR?

Promoting Your Purpose For Cause And Effect

Be Cause PR helps people give a voice to their purpose. When we lead with our hearts, we can reach people to the core. In today’s noisy world, we help each individual tell their story by sharing how they lead with purpose and empathy. We call this Purpose Relations and combine expertise in both public relations and cause marketing to amplify that voice from each and every heart.

Be Cause PR serves the following:

  • Organizations, big and small, that are mission-driven.
  • Start-ups and entrepreneurs.
  • Public figures.
  • Celebrities who run or are affiliated with Causes.
  • Change agents and thought leaders.
  • Individuals who want to share a story that will help others.

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Cathy's Thoughts

August 11, 2021 |

Teaming Up With Storytellers

When I started the YOU ARE ENOUGH campaign two years ago my main goal was to get a billboard up in every state before the 2020 election while filming a documentary. I wanted to hear what people thought and felt about how the words are or are not a part of their lives. I felt, and still do, that we need to come together around these words and help people in our country feel into their ENOUGHNESS and know that they are not alone when it comes time to feeling enough. One organization that gets this is #Upworthy. I met with them this week and they are going to help me with a multimedia campaign...

August 4, 2021 |

Purpose Relations Is The New PR —- For All Of Us!

When I started my company, Be Cause PR, my goal was to help folks lean into and promote why they were doing what they were doing, no matter what. I have worked with amazing thought leaders who wanted to make a social impact and I could see the story they wanted to share from their hearts. I also realized that all of us are thought leaders in our own right. I believe all of us have a purpose and the ability to make this world a better place. When it comes down to it, we all want to be seen and heard and we all have a story to tell. So, whether you are...

June 17, 2021 |

Purpose Is A Thing You Build, Not A Thing You Find

  “How do I find my purpose?”  I will start this post off by simply stating that YOU ARE THE PURPOSE. We’re all looking for purpose. Most of us feel that we’ve never found it, we’ve lost it, or in some way we’re falling short. But in the midst of all this angst, I think we’re also suffering from what I see as fundamental misconceptions about purpose — neatly encapsulated by the question I receive most frequently: “How do I find my purpose?” Challenging these misconceptions could help us all develop a more rounded vision of purpose. Misconception #1: Purpose is only a thing you find. On social media, I often see an inspiring quotation attributed...

June 10, 2021 |

Will People Want To Purchase A “Share It Forward” Brand?

It has been an interesting exercise to see how a SHARE IT FORWARD campaign will work in retail. I have placed YOU ARE ENOUGH campaign merchandise in a few retail outlets in Redondo Beach and unfortunately the goods are not selling. I talked to a few customers at the outlets and they explained how they would buy something that said I AM ENOUGH because it would help them feel better about themselves. I did not even think of this and of course, get it. This campaign is about helping others feel seen and held. I wonder if YOU ARE ENOUGH is something that can thrive at a time when so many do not see...

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