Purpose Relations IS the New PR

What is Be Cause PR?


Cathy Caplener, Founder and Principal, Be Cause PR

Cathy Caplener, Founder and Principal, Be Cause PR

Be Cause PR was started in 1997 by Cathy Caplener, a visionary in PR, who has always believed that PR is about the purpose behind what is being promoted.

Cathy is starting a new category called Purpose Relations to empower individuals and companies to lead with their Purpose.  She works with her clients to create their narrative in order for them to communicate internally and externally how their Purpose will have a social impact on the world.  Her practice serves the following:

  • Companies big and small that innovate to improve our lives.
  • Organizations that combine business with social purpose.
  • Celebrities who run or are affiliated with Causes.
  • Heretics who lead tribes to create global change.
  • Innovators, thought leaders and entrepreneurs.
  • Causes who need PR to run as successful businesses.
  • Individuals who want to promote their purpose and DO GOOD.


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Cathy's Thoughts

July 20, 2016 |

Purpose Is The Way of Life

Purpose Trumps Cash + Other New Research Findings Aaron Hurst The Purpose Economist Over the last year our understanding of the value of purpose in the workforce has radically changed as a result of breakthrough quantitative research by Imperative and our colleagues. Here are the top ten findings that make the business case for investing in purpose in your organization an imperative. 1) Purpose Is the Top Motivator McKinsey reported that in a study of 100 variables, purpose was found to have the greatest impact on motivation, accounting for 50% of all movement in motivation scoring. Yes, more than compensation. 2) Purpose Boosts Your Brand Working with Imperative, LinkedIn found that their employees who are oriented...

July 20, 2016 |

Suicide Rises Amongst Millennials – Sense of Purpose and Support System May Be Key Factors

One of my cause clients, The Love Effect, is taking on depression and suicide prevention head on. The three founders and co-directors, Tyler Atkins, Drue Metz, and Ari Blinder, have all been affected by friends and acquaintances who have taken their lives or dealt with depression. So they came up with the idea of writing and acting in a film of course called, The Love Effect. The award winning short film will be featured this weekend at the Santa Monica International Film Festival. The foundation has also created a one-of-a-kind adult and youth program to interactively discuss themes of depression, suicide and LOVE in a unique, sensitive and educational way by using their highly...

July 16, 2016 |

Your Purpose Can Be About Work

During your working years, you spend at least one-third of your waking life at your job. Yet a Gallup poll revealed that 70% of Americans are not engaged at work. A recent article in the New Yorker points to research revealing that long-term health and happiness stem not from indulging in hedonistic pleasures, but rather from living in a way that fulfills our sense of purpose. So isn’t it worth the effort to build a career that helps you achieve that purpose? You can define your purpose in any way that is meaningful to you: working to solve a fundamental problem that troubles humanity, such as climate change, hunger or human trafficking; dedicating yourself to...

July 8, 2016 |

How Using Purpose Can Bring In Top Talent and Keep Employees Engaged

What is the number one reason that someone accepts a job? I’ll give you a hint; the absence of this is also the number one reason that people quit jobs. Got it yet? “Money” I hear you cry. Cash, better benefits, more time off. But no, that’s not it. I reason that someone accepts a job is meaning, direction, and purpose. If you’ve ever asked yourself “What is the meaning of life?”, the answer is right there in front of you…it’s meaning!. Our desire to find meaning, to find purpose is innate. But too often we fail to articulate it. So, what exactly is purpose? In his excellent book, “Drive, the Surprising Truth about...

July 7, 2016 |

10 PROSPECTIVE CEOS. 10 WICKED PROBLEMS. 10 DAYS. What happens when successful entrepreneurs focus on the world’s wicked problems?

      I am honored that I was chosen to be one of the PROSPECTIVE CEO’S to attend this year’s 10.10.10 challenge where over the course of 10 (actually 11) days in June, a group of 10 CEOs, successful entrepreneurs from across the United States, came together to face a monumental challenge. Our task? Confront 10 WICKED problems in health. Our goal? Exploration, discovery, understanding. Our hope? To create a new venture based on a new product or service that can change the world. WHAT’S A WICKED PROBLEM Complex. Malignant. Nebulous. Profound… and that’s just the beginning. A problem doesn’t achieve WICKED status just because it’s really big or really difficult. Building a skyscraper is a huge and complex problem. Deriving...

May 16, 2016 |

Purpose Relations Is What Companies Need To Integrate Into Their Analyst Relations Programs

Over the past few months I have been talking to some pretty big organizations, start-ups, and entrepreneurs about their market analyst/industry analyst relations programs and how they are having a hard time feeling a connection with this sector.  And these groups seem more than ever concerned about their image, how they look to the outside world, as well as to their own workforce.   They are stating that they feel stale and that they need to find more influencers to help them take the baton for them and run with it to help them win more races.   My answer to all of this is easy, SHARE AND LEAD WITH PURPOSE. When I was working as...

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