Purpose Relations IS the New PR

What is Be Cause PR?


Cathy Caplener, Founder and Principal, Be Cause PR

Cathy Caplener, Founder and Principal, Be Cause PR

Be Cause PR was started in 1997 by Cathy Caplener, a visionary in PR, who has always believed that PR is about the purpose behind what is being promoted.

Cathy is starting a new category called Purpose Relations to empower individuals and companies to lead with their Purpose.  She works with her clients to create their narrative in order for them to communicate internally and externally how their Purpose will have a social impact on the world.  Her practice serves the following:

  • Companies big and small that innovate to improve our lives.
  • Organizations that combine business with social purpose.
  • Celebrities who run or are affiliated with Causes.
  • Heretics who lead tribes to create global change.
  • Innovators, thought leaders and entrepreneurs.
  • Causes who need PR to run as successful businesses.
  • Individuals who want to promote their purpose and DO GOOD.


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Cathy's Thoughts

March 6, 2017 |

Statistics And Individual Feedback Continue To Show How Organizations Need To Support Important Causes

A recent release of Edelman’s annual ‘Trust Barometer’ made for a depressing way to start the year. It gave us proof (as if it were needed) that people have lost faith in the global elite. From global business through to government and media, trust is at an all time low. Seeing as though Edelman is a PR agency, it’s no surprise they know how to cause a stir. The report was timed for release just ahead of The World Economic Forum at Davos. And if anything is a short-hand for the global business and political elite, it’s Davos. But it’s not just Edelman that hoped to get Davos tongues wagging about trust. I too...

February 10, 2017 |

Engage For Good

Such a pleasure to see more cause marketing advertisements during the Super Bowl. Now is a great time for companies to keep the momentum going where millions of eyeballs are glued to: the television. Here are some companies continuing to share their purpose. SoCal Honda Dealers ‘Causejack’ Super Bowl for Charity Airbnb Takes a (Super Bowl) Stand on Acceptance Airbnb’s Super Bowl commercial stressed tolerance and promoted a new hashtag: #weaccept. Following the ad, Airbnb is continuing the conversation on refugees, immigrants and acceptance with a $4mm donation to the International Rescue Committee and encouraging its users to continue to open their homes – and their minds – to people in need. SC Johnson,...

February 2, 2017 |

Technology and Medicine Changing The Way We Live

This is just a short piece to show you how the technology and medical fields are combining forces to help us all live better lives.   I have been in touch with, and freelanced with a lot of people and companies in Denver, one of the cities that is home to some of the hottest tech and medical start-ups in the country.   The city is even being touted as the next Silicon Valley.   The reason I am so interested in Denver’s tech start-up scene is due to the fact that the companies there want to combine business with social impact in a BIG way. Everyone I have met there is only looking...

January 11, 2017 |

Tips From Experts On Jumpstarting Your Social Impact Career

The following quotes are from amazing thought leaders in the social impact sector.   I know this is a long list of quotes from the 2017 Report from EnactImpact.   So much to learn from this report and how we all can make a social impact right now.   If you do not want to read through all of the quotes here is a link to download the e-book.   http://Click here to download your eBook If I Knew Then: Tips from the Experts on Jumpstarting Your Social Impact Career The emerging workforce is focused on impact. More young people than ever are graduating with strong track records of community service and considering the societal...

January 7, 2017 |

Purpose is more than a cause. It is a wholesome way of being and operating for any organization.

Been saying this for years and acting ON PURPOSE my entire career as a public relations practitioner. Great article that explains purpose is not a cause, it is a way of operating your business, Arguably it must become the way an organization operates. Although there are some ‘social good’ aspects of demonstrating a higher organizational purpose, it does not come to be simply through annual corporate social responsibility documents. Purpose is truly the secret sauce between financial success, business longevity and ‘doing good’ in society. It even aids employee engagement. When global giant Unilever, for example, shifted course in 2009 and decided to put purpose on par with the need for good profits through...

December 7, 2016 |

Toilets Can Be Simple, Save The Environment, And A Way of Living

A note from the GiveLove and Protectors Alliance causes who have been working tirelessly over the past month to make sure that the Standing Rock Sioux Indian tribe in North Dakota is set for the winter with a proper sanitation solution that will be sustainable, save the tribe thousands of dollars, and of course, help keep their land healthy as well.   Here is a note from the causes.    They are in fundraising mode to build the toilets before the harsh winter sets upon the tribe’s land.   If you can help please go to this link to help out.   https://www.gofundme.com/standingrockcomposttoilets We are racing against time to raise funds. Our goal is to...

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