Purpose Relations IS the New PR

What is Be Cause PR?


Be Cause PR was started in 1997 by Cathy Caplener, a visionary in PR, who has always believed that PR is about the purpose behind what is being promoted.

Cathy is starting a new category called Purpose Relations to empower individuals and companies to lead with their Purpose.  She works with her clients to create their narrative in order for them to communicate internally and externally how their Purpose will have a social impact on the world.  Her practice serves the following:

  • Companies big and small that innovate to improve our lives.
  • Organizations that combine business with social purpose.
  • Celebrities who run or are affiliated with Causes.
  • Heretics who lead tribes to create global change.
  • Innovators, thought leaders and entrepreneurs.
  • Causes who need PR to run as successful businesses.
  • Individuals who want to promote their purpose and DO GOOD.


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Cathy's Thoughts

April 25, 2016 |

We all have an inner storyteller

Connect With Your Inner Storyteller   Listen to your inner stories     We each have stories to tell. They may be waiting in a place you visit, or even stored in the physical motion of your body. Sometimes they are locked away in our collective experiences, or they might emerge through playful daydreams, or be submerged in our sleeping dreams where a last glimpse of the tale leaves as we wake.   Sometimes our stories come out eloquently and politely, even poetically, and other times they circle like sharks repeating themselves with little intent other than fear or annoyance. There are many ways to tempt your stories to flow, and when you hear...

March 29, 2016 |

Building A Community With Purpose In Your Neighborhood and in the Workplace

    While working with one of my clients, Legado Companies, I have learned that community relations is not always something that is purpose driven, or for that matter, something that is meant to bring people together. And as we are seeing, the same is true in Corporate America.   With the endless articles and reports about diversity issues and poor employee engagement, I thought about while working on my project with Legado how similar it is to working in house with companies looking to empower their employees to feel as though they are important, a part of a community, and essential to their company’s brand and success. For the past four years, Legado Companies...

March 29, 2016 |

Show Compassion For Those Less Fortunate At Your Dinner Table

A new app called EquiTable lets you split your dinner bill based on privilege. The app allows users to split their group dinner bill into equitable (not equal) portions based on privilege. The app, which was the Grand Prize Winner of the 2016 Comedy Hack Day in San Francisco, uses real labor statistics to address income disparities between races and genders. Just put in your info, and EquiTable’s advanced “history-based algorithm” takes care of the rest. THE PURPOSE BEHIND THIS APP IS SIMPLE – Equipay knows that people love social recognition for being socially conscious. So, they incorporated a share feature which allows users to let the world know of their achievement.   This app, (regardless of it...

March 23, 2016 |

Public Speaking IS A Courageous Conversation

“We shape our self to fit this world, and by the world are shaped again. The visible and the invisible. working together in common cause, to produce the miraculous.”   David Whyte, poet. I was just initiated into the Professional Women Toastmasters in Los Angeles last week.  I am thrilled, a little scared, proud, but also ready to SPEAK ON!   Why, because I, like so many of you, have always had stories to share.  For years I was, and still am, a public relations practitioner who stood, and still stands, behind my clients who are the spokespeople.  For the most part, the PR person is silent.   This is part of the job description.   However it’s...

March 18, 2016 |

Your Bravery Can Be Your Purpose

The other day I had the opportunity to meet an amazing individual by the name of David Angelo who runs the full service agency, .   David started the firm because he too had what I call the “soul hole” that was nagging at him.   He had a super successful career going, was working for the top advertising agencies in the United States, and was well, “kicking butt” for his clients and his employers.   But this was not enough he pointed out.  I explained that I knew exactly what he meant and that this is why I started Be Cause PR.  We both had a sadness and restlessness inside and knew that...

March 10, 2016 |

Keep Leading Your Purpose Tribe To Create Leaders In Us All

This is just a short note to kind of brag and be proud at the time.   I just got a ping that I am now being followed by Simon Mainwaring, who became the talk of the talk in corporate America when he did a Ted Talk about how a company should share their why, their purpose, before they share the what of what they are doing and selling.   I was already working with my clients around this philosophy since 1997 but did not get on stage and share my thoughts around this concept.   Simon is now speaking around the world about the importance of understanding  your purpose in business and in...

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