Purpose Relations IS the New PR

What is Be Cause PR?


Cathy Caplener, Founder and Principal, Be Cause PR

Cathy Caplener, Founder and Principal, Be Cause PR

Be Cause PR was started in 1997 by Cathy Caplener, a visionary in PR, who has always believed that PR is about the purpose behind what is being promoted.

Cathy is starting a new category called Purpose Relations to empower individuals and companies to lead with their Purpose.  She works with her clients to create their narrative in order for them to communicate internally and externally how their Purpose will have a social impact on the world.  Her practice serves the following:

  • Companies big and small that innovate to improve our lives.
  • Organizations that combine business with social purpose.
  • Celebrities who run or are affiliated with Causes.
  • Heretics who lead tribes to create global change.
  • Innovators, thought leaders and entrepreneurs.
  • Causes who need PR to run as successful businesses.
  • Individuals who want to promote their purpose and DO GOOD.


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Cathy's Thoughts

August 11, 2016 |

Patricia Arquette Teams Up With Women In Technology International With Mother Jones Interview

http://www.motherjones.com/media/2016/06/activism-patricia-arquette Excited about getting Patricia Arquette and Women In Technology International (WITI) in the magazine, Mother Jones where Arquette discusses issues around equality for women, and other areas that women are not supported or educated about such as their rights and support after being raped, the amount of women who are being trafficked, diversity issues in the workplace, and how many companies, especially those in high technology, are meeting “the hiring numbers” they need to to reach annually versus hiring the right person for the right job.  This is a key point that WITI makes and continues to educate its client base and sponsors about how corporate America is just plain getting it wrong...

August 8, 2016 |

When You Think About It, We Are All A School Of Fish Making Our Way Through Life

  As I swam the two miles yesterday through some pretty rough waters in the AnnualDwight Crum Pier to Pier competition, I had a lot of time to think as I raised my arms out of the water, stroke after stroke after stroke.  So many things came to mind, but one thing in particular struck a cord.  In life and in business, we are like a school of fish making our way through many different situations, challenges, defeats, and triumphs. Sometimes we face calm waters, while at other times we are challenged with strong tides, currents that are against us, and big waves that come down on us reminding us to never turn our backs on...

July 27, 2016 |

The New Purpose Of Education Is To Achieve A Life You Want

Throughout the years of education, we are told to study hard, and we shoulder more of our parents’ expectations after we receive more education. In a city where much emphasis is placed on the outcome of education, those who educate and who are being educated rarely reflect on the purpose of education. So what is its purpose? The mainstream answer would be to constantly improve ourselves, strengthen our competitiveness and give everyone an equal opportunity in life, regardless of race, religion and family background. What else has education rendered us? We are gradually equipped, in the process of education, with a full category of skills and differentiated from one another according to our talents,...

July 27, 2016 |

Advertising For Good To Fight Stigma

Advertising for GOOD. We need more of it to connect us to causes and give back to them to fight stigma such as depression and suicide.   The cause, CALM (Campaign Against Living Miserably, is on it! The foundation is showing its boldness & bravery by tackling the taboo subject of male suicide. Shockingly, the single biggest killer of men under 45 is suicide and 42% of men 18-45 have considered suicide as an option. Unilever’s Lynx brand partnered with CALM (Campaign Against Living Miserably) to bring the subject into the open and encourage people to give the issue the attention it deserves....

July 20, 2016 |

Purpose Is The Way of Life

Purpose Trumps Cash + Other New Research Findings Aaron Hurst The Purpose Economist Over the last year our understanding of the value of purpose in the workforce has radically changed as a result of breakthrough quantitative research by Imperative and our colleagues. Here are the top ten findings that make the business case for investing in purpose in your organization an imperative. 1) Purpose Is the Top Motivator McKinsey reported that in a study of 100 variables, purpose was found to have the greatest impact on motivation, accounting for 50% of all movement in motivation scoring. Yes, more than compensation. 2) Purpose Boosts Your Brand Working with Imperative, LinkedIn found that their employees who are oriented...

July 20, 2016 |

Suicide Rises Amongst Millennials – Sense of Purpose and Support System May Be Key Factors

One of my cause clients, The Love Effect, is taking on depression and suicide prevention head on. The three founders and co-directors, Tyler Atkins, Drue Metz, and Ari Blinder, have all been affected by friends and acquaintances who have taken their lives or dealt with depression. So they came up with the idea of writing and acting in a film of course called, The Love Effect. The award winning short film will be featured this weekend at the Santa Monica International Film Festival. The foundation has also created a one-of-a-kind adult and youth program to interactively discuss themes of depression, suicide and LOVE in a unique, sensitive and educational way by using their highly...

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