Purpose Relations IS the New PR

What is Be Cause PR?


Cathy Caplener, Founder and Principal, Be Cause PR

Cathy Caplener, Founder and Principal, Be Cause PR

Be Cause PR was started in 1997 by Cathy Caplener, a visionary in PR, who has always believed that PR is about the purpose behind what is being promoted.

Cathy is starting a new category called Purpose Relations to empower individuals and companies to lead with their Purpose.  She works with her clients to create their narrative in order for them to communicate internally and externally how their Purpose will have a social impact on the world.  Her practice serves the following:

  • Companies big and small that innovate to improve our lives.
  • Organizations that combine business with social purpose.
  • Celebrities who run or are affiliated with Causes.
  • Heretics who lead tribes to create global change.
  • Innovators, thought leaders and entrepreneurs.
  • Causes who need PR to run as successful businesses.
  • Individuals who want to promote their purpose and DO GOOD.


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Cathy's Thoughts

July 6, 2020 |

The Power of PR and the Press – Storytelling Together Is More Meaningful

      As someone who has spent my career in the public relations field, I am so touched by the true power and heart that those in the press have and to those who decide to work with empathy to get a message and story out. Lu Parker, an Emmy award-winning journalist who reports for KTLA news in Los Angeles, covered my YOU ARE ENOUGH billboard campaign and then shared the piece on her Instagram and LinkedIn accounts. This is what being ONE is all about and this is my favorite part of the job.  When a PR person works with the press to get a story out we are a team and...

July 2, 2020 |

Leading With Empathy and Purpose

During the Covid-19 pandemic a lot of companies have shown us how they can lead with heart and as I like to say, walk the purpose walk.  Instead of focusing on the bottom line, or the “what” behind a company’s business model, more than ever we are seeing how organizations understand that to truly reach their customers they must lead with purpose and empathy.  I found myself working through this recently while working on a heart-driven project called YOU ARE ENOUGH that I started 10 months ago.  As someone who has dealt with depression and the feelings of hopelessness and isolation that comes with it, I wanted to find a way to help others...

July 16, 2019 |

Hey American Businesses, I Dare You To “Team On”

The U.S. women’s national soccer team won its fourth World Cup title on Sunday with a 2-0 victory over the Netherlands. Mere seconds after the game, Nike weighed in with a minute-long commercial. The ad ran 155 words, and a three-word phrase at the very end was the most important: “This team wins.” You haven’t been living under a rock, I assume, so I’ll keep the exposition brief: The U.S. women’s team won! It’s the team’s fourth World Cup title, which is pretty amazing. Just before the tournament began, the entire team sued U.S. Soccer over the fact that they’re paid just a fraction of what the U.S. men’s team makes. Now that the World...

June 20, 2019 |

Dreamers with Purpose

Throughout my career, I have always led with purpose and tried to help others do the same in work and in their personal lives. It’s not easy, especially today as so many of us are feeling more anxious and depressed while being bombarded by data that makes us feel that we need to do more, be more. It is refreshing to see how Samsung is incorporating more social purpose across its organization, including marketing and how they are hyperfocused on targeting younger audiences. The company gets that social responsibility matters when talking to Gen Z.  Samsung’s research shows that 67 percent of Gen Z said a person is cool when they’re true to their...

May 20, 2019 |

Health Technology Is Helping Us Connect With Ourselves and Others For Mental Wellbeing

In the next decade, notions of inner strength, privacy and community will redefine wellness. Mental, philosophical and moral perseverance will be key qualities to develop as part of our wellness routine as we are confronted with unstable socio-political times while also facing the technological and scientific tipping points of the 4th industrial revolution. Through emotionally intelligent AI, epigenetics and bio-tech, notions of health, happiness and the fundamentals of being human will be forever changed. Wellness is our era’s catalyst. It is the mirror projecting onto us all that the future can offer us and take away from us, with environmental and technological challenges never seen before.   Many companies in the health tech space get...

May 7, 2019 |

Can Pure Grit Cure “Chronic Social Defeat Stress?”

Chronic social defeat stress is probably not a term you have heard of when the topic of depression comes up. I believe that the term is spot on when you hear about how depression is growing at an accelerated rate in our world. Yep, we have an epidemic on our hands, especially as more doctors are prescribing the “magic pills” such as opioids that for the most part are masking the depression symptoms. Not many people know that there is No endpoint that has been defined for the treatment of depression, making it hard for patients to know if they have been cured. I read about this term in a 2018 Scientific Article entitled, CAN A PILL...

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