Purpose Relations IS the New PR

What is Be Cause PR?

IF WE BELIEVE IN OUR SENSE OF SELF AND OUR PURPOSE, THE DOORS ARE OPEN FOR US TO MAKE A POSITIVE IMPACT ON THE WORLD

Cathy Caplener, Founder and Principal, Be Cause PR

Cathy Caplener, Founder and Principal, Be Cause PR

Be Cause PR was started in 1997 by Cathy Caplener, a visionary in PR, who has always believed that PR is about the purpose behind what is being promoted.

Cathy is starting a new category called Purpose Relations to empower individuals and companies to lead with their Purpose.  She works with her clients to create their narrative in order for them to communicate internally and externally how their Purpose will have a social impact on the world.  Her practice serves the following:

  • Companies big and small that innovate to improve our lives.
  • Organizations that combine business with social purpose.
  • Celebrities who run or are affiliated with Causes.
  • Heretics who lead tribes to create global change.
  • Innovators, thought leaders and entrepreneurs.
  • Causes who need PR to run as successful businesses.
  • Individuals who want to promote their purpose and DO GOOD.

WE ARE ALL BORN WITH A PURPOSE THAT NEEDS TO BE FED AND SHARED

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Cathy's Thoughts

July 16, 2019 |

Hey American Businesses, I Dare You To “Team On”

The U.S. women’s national soccer team won its fourth World Cup title on Sunday with a 2-0 victory over the Netherlands. Mere seconds after the game, Nike weighed in with a minute-long commercial. The ad ran 155 words, and a three-word phrase at the very end was the most important: “This team wins.” You haven’t been living under a rock, I assume, so I’ll keep the exposition brief: The U.S. women’s team won! It’s the team’s fourth World Cup title, which is pretty amazing. Just before the tournament began, the entire team sued U.S. Soccer over the fact that they’re paid just a fraction of what the U.S. men’s team makes. Now that the World...

June 20, 2019 |

Dreamers with Purpose

Throughout my career, I have always led with purpose and tried to help others do the same in work and in their personal lives. It’s not easy, especially today as so many of us are feeling more anxious and depressed while being bombarded by data that makes us feel that we need to do more, be more. It is refreshing to see how Samsung is incorporating more social purpose across its organization, including marketing and how they are hyperfocused on targeting younger audiences. The company gets that social responsibility matters when talking to Gen Z.  Samsung’s research shows that 67 percent of Gen Z said a person is cool when they’re true to their...

May 20, 2019 |

Health Technology Is Helping Us Connect With Ourselves and Others For Mental Wellbeing

In the next decade, notions of inner strength, privacy and community will redefine wellness. Mental, philosophical and moral perseverance will be key qualities to develop as part of our wellness routine as we are confronted with unstable socio-political times while also facing the technological and scientific tipping points of the 4th industrial revolution. Through emotionally intelligent AI, epigenetics and bio-tech, notions of health, happiness and the fundamentals of being human will be forever changed. Wellness is our era’s catalyst. It is the mirror projecting onto us all that the future can offer us and take away from us, with environmental and technological challenges never seen before.   Many companies in the health tech space get...

May 7, 2019 |

Can Pure Grit Cure “Chronic Social Defeat Stress?”

Chronic social defeat stress is probably not a term you have heard of when the topic of depression comes up. I believe that the term is spot on when you hear about how depression is growing at an accelerated rate in our world. Yep, we have an epidemic on our hands, especially as more doctors are prescribing the “magic pills” such as opioids that for the most part are masking the depression symptoms. Not many people know that there is No endpoint that has been defined for the treatment of depression, making it hard for patients to know if they have been cured. I read about this term in a 2018 Scientific Article entitled, CAN A PILL...

March 14, 2019 |

RE-SILENCE – THE BIOLOGY OF STRESS AND THE SCIENCE OF HOPE

Adverse Childhood Experience (ACES), toxic stress/PTSD are topics are more in the forefront than ever. Scientists continue to learn how ACES affect children and adults and are looking into how science can alleviate the effects. One thing I do not understand is why there are not more health practitioners focusing on aces. For example, why are so many therapists pushing meds to these individuals, practicing CBT, or putting them through the costly procedure called TMS, a so-called noninvasive procedure that uses magnetic fields to stimulate nerve cells in the brain to improve symptoms of depression. This is about trauma in the DNA. I do not believe that a majority of the medical community, especially...

March 14, 2019 |

Forbes Health Care Predictions For 2019

  Healthcare technology predictions by Forbes is no surprise. In 2019, health care information technology (HIT) in the U.S. will continue to be transformed by external forces from around the world. To be honest, the whole of health care is feeling the pain of this evolution, and there are challenges that need to be met head-on. I believe we need to have more patience with healthcare technology and understand that AI, the transition from data centers to the cloud are not going to happen overnight, and cyber security attacks are going to continue to accelerate, especially as electronic medical records are on the ride. The fact that health care is going mobile will be good...

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