Purpose Relations IS the New PR

What is Be Cause PR?


Cathy Caplener, Founder and Principal, Be Cause PR

Cathy Caplener, Founder and Principal, Be Cause PR

Be Cause PR was started in 1997 by Cathy Caplener, a visionary in PR, who has always believed that PR is about the purpose behind what is being promoted.

Cathy is starting a new category called Purpose Relations to empower individuals and companies to lead with their Purpose.  She works with her clients to create their narrative in order for them to communicate internally and externally how their Purpose will have a social impact on the world.  Her practice serves the following:

  • Companies big and small that innovate to improve our lives.
  • Organizations that combine business with social purpose.
  • Celebrities who run or are affiliated with Causes.
  • Heretics who lead tribes to create global change.
  • Innovators, thought leaders and entrepreneurs.
  • Causes who need PR to run as successful businesses.
  • Individuals who want to promote their purpose and DO GOOD.


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Cathy's Thoughts

September 21, 2016 |

Do You Have A Dolphin In Your Life?

As I swam in the beautiful blue waters in Redondo Beach yesterday, I came face to face with a dolphin. For some reason dolphins like to swim with me and play joyfully underneath me as they talk their sweet talk. But seeing one face to face was truly amazing and felt like it was so meant to be. I asked myself, why is this dolphin trying to talk to me and what is it saying? I know they are meant to keep us safe against predators in the sea. But this was a special moment. A moment no doubt that I will remember the rest of my life. I can’t get the image or...

September 16, 2016 |

Huffington Post Starts Video Campaign For Celebrities Who Have Issues – Kristen Bell Starts With Equality For Women In The Workplace

https://www.good.is/articles/why-outsource-when-u-can-pinksource?utm_source=thedailygood&utm_medium=email&utm_campaign=dailygood  We need more public figures to help us communicate the need for equal pay and treatment for women around the world. Kristen Bell does a fantastic job with her humor to get the point out loud and clear. Charlize Theron has started a cause called Equal Pay For Women. We also need the women to know that they have rights in the workplace and can ask their employer for more pay and a job they feel best suited for if they know a man may be getting the same job. We also need women to form a tribe and support one another to gain the rights they deserve. Women, you have PURPOSE in...

September 12, 2016 |

We Are ONE For A Purpose – Just Jump In And Believe!

  I just completed competing in the 1.5 mile swim from Alcatraz Island to the South End Rowing Club in San Francisco. There were about 800 swimmers who were loaded onto two boats in the wee hours of the morning on September 10th. As an ocean swimmer, I had no idea what to expect while swimming in the San Francisco Bay. I was warned about strong currents and tides, and told by a few that I would not be able to handle the cold waters and the waves that would smack me in the face. I thought to myself, this reminds me of what I was “told” many times while working in Corporate America....

August 11, 2016 |

Patricia Arquette Teams Up With Women In Technology International With Mother Jones Interview

http://www.motherjones.com/media/2016/06/activism-patricia-arquette Excited about getting Patricia Arquette and Women In Technology International (WITI) in the magazine, Mother Jones where Arquette discusses issues around equality for women, and other areas that women are not supported or educated about such as their rights and support after being raped, the amount of women who are being trafficked, diversity issues in the workplace, and how many companies, especially those in high technology, are meeting “the hiring numbers” they need to to reach annually versus hiring the right person for the right job.  This is a key point that WITI makes and continues to educate its client base and sponsors about how corporate America is just plain getting it wrong...

August 8, 2016 |

When You Think About It, We Are All A School Of Fish Making Our Way Through Life

  As I swam the two miles yesterday through some pretty rough waters in the AnnualDwight Crum Pier to Pier competition, I had a lot of time to think as I raised my arms out of the water, stroke after stroke after stroke.  So many things came to mind, but one thing in particular struck a cord.  In life and in business, we are like a school of fish making our way through many different situations, challenges, defeats, and triumphs. Sometimes we face calm waters, while at other times we are challenged with strong tides, currents that are against us, and big waves that come down on us reminding us to never turn our backs on...

July 27, 2016 |

The New Purpose Of Education Is To Achieve A Life You Want

Throughout the years of education, we are told to study hard, and we shoulder more of our parents’ expectations after we receive more education. In a city where much emphasis is placed on the outcome of education, those who educate and who are being educated rarely reflect on the purpose of education. So what is its purpose? The mainstream answer would be to constantly improve ourselves, strengthen our competitiveness and give everyone an equal opportunity in life, regardless of race, religion and family background. What else has education rendered us? We are gradually equipped, in the process of education, with a full category of skills and differentiated from one another according to our talents,...

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