What is Be Cause PR?
Promoting Your Purpose For Cause And Effect
Be Cause PR helps people give a voice to their purpose. When we lead with our hearts, we can reach people to the core. In today’s noisy world, we help each individual tell their story by sharing how they lead with purpose and empathy. We call this Purpose Relations and combine expertise in both public relations and cause marketing to amplify that voice from each and every heart.
Be Cause PR serves the following:
- Organizations, big and small, that are mission-driven.
- Start-ups and entrepreneurs.
- Public figures.
- Celebrities who run or are affiliated with Causes.
- Change agents and thought leaders.
- Individuals who want to share a story that will help others.
September 11, 2020 |
No matter who we are, how we live, or what we believe, we all share a deep, instinctual need and capacity for human connection and belonging. It’s at the core of our shared humanity — and baked into our DNA. As human beings, we yearn to be in relationship: to feel seen, valued, and understood; to inhabit places where we live together, work together and look out for each other; to be part of a community of shared values and aspirations that is bigger than ourselves. And yet, we are living in a culture that all too often reinforces just the opposite. A culture that stokes distrust and amplifies divisions. That fuels hyper-individualism and...
August 13, 2020 |
The YOU ARE ENOUGH billboard campaign is something I came up with one morning while I was dealing with depression and anxiety. I thought to myself how no one should have to go through the darkness and loneliness that I was feeling. I wanted to find a way to give folks who were dealing with depression and anxiety a way to feel seen and loved. So why not put a billboard up in my neighborhood with the words YOU ARE ENOUGH on it?! With depression being the number one disability in our country and with mental illness being something that is still taboo to a lot of people, I wanted to find a way...
August 13, 2020 |
During my career, I have been drawn to heretics such as Harvey Lacey, a retired welder from Wylie TX who wanted to help people in developing nations build their own homes out of plastic trash. Flashback to the Ubuntublox housing concept in 2012, a concept that could be a reality if we could get companies to stand behind building sustainable housing that would in turn help clean up our planet and give people jobs. We could use these homes now in a big way for developing nations and even our own country. The clip attached shows how Harvey’s Ubuntublox house could withstand a 7.0-8.0 magnitude earthquake. He built his first house in Haiti, a...
August 12, 2020 |
At one time, consumers were a captive audience. You sold it, they bought it, as long as it was a prestige brand, a household name, or was promoted by an influencer or by a really cool cartoon animal. Times have changed and to stand out, you not only need to have a quality product or service, but you also need to show that you understand your audience—not even stellar content curation and content promotion can save you if your marketing isn’t hyper-targeted. This is where purpose comes in. You need to ask yourself, what is your purpose behind promoting your product, brand, or initiative? Enter empathy-based marketing. What is empathy-based marketing? Empathy-based marketing is...