Purpose Relations IS the New PR

What is Be Cause PR?


Cathy Caplener, Founder and Principal, Be Cause PR

Cathy Caplener, Founder and Principal, Be Cause PR

Be Cause PR was started in 1997 by Cathy Caplener, a visionary in PR, who has always believed that PR is about the purpose behind what is being promoted.

Cathy is starting a new category called Purpose Relations to empower individuals and companies to lead with their Purpose.  She works with her clients to create their narrative in order for them to communicate internally and externally how their Purpose will have a social impact on the world.  Her practice serves the following:

  • Companies big and small that innovate to improve our lives.
  • Organizations that combine business with social purpose.
  • Celebrities who run or are affiliated with Causes.
  • Heretics who lead tribes to create global change.
  • Innovators, thought leaders and entrepreneurs.
  • Causes who need PR to run as successful businesses.
  • Individuals who want to promote their purpose and DO GOOD.


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Cathy's Thoughts

May 30, 2017 |

I Thought I Left Silicon Valley Because It Was Toxic And I Felt Alone

I have now been out of the Valley for 20 years and moved to Los Angeles to see if I could get away from the world according to tech. I started my career there in public relations and jumped right into the madness of it all. The energy was intense and you had to be fast on your toes. Sure, there was a lot of excitement with the amazing technologies and thought leaders taking stage with multimillion dollar launches, campaigns, and big, big, promises. It was hard for me to wrap my head and heart around all of what was swirling around me. I was young and impressionable. Sure, this was Silicon Valley. This...

May 10, 2017 |

Acknowledging Our Personal Growth Is So Essential For Sense of Self

Since personal evolution is most often a slow and gradual process, it can be difficult to recognize the scope of the changes taking place in our lives. Yet it is important that we regularly acknowledge our ongoing growth and reward ourselves for the many wonderful feats of self-improvement we have accomplished. When we intentionally contemplate our progress, we need never feel that we are languishing between past achievements and the realization of future goals. If we look closely at our lives, we may see that much of what brings us pleasure in the present is representative of the ambitions of our past that we worked so hard to attain. At one time, the abundance...

March 6, 2017 |

Statistics And Individual Feedback Continue To Show How Organizations Need To Support Important Causes

A recent release of Edelman’s annual ‘Trust Barometer’ made for a depressing way to start the year. It gave us proof (as if it were needed) that people have lost faith in the global elite. From global business through to government and media, trust is at an all time low. Seeing as though Edelman is a PR agency, it’s no surprise they know how to cause a stir. The report was timed for release just ahead of The World Economic Forum at Davos. And if anything is a short-hand for the global business and political elite, it’s Davos. But it’s not just Edelman that hoped to get Davos tongues wagging about trust. I too...

February 10, 2017 |

Engage For Good

Such a pleasure to see more cause marketing advertisements during the Super Bowl. Now is a great time for companies to keep the momentum going where millions of eyeballs are glued to: the television. Here are some companies continuing to share their purpose. SoCal Honda Dealers ‘Causejack’ Super Bowl for Charity Airbnb Takes a (Super Bowl) Stand on Acceptance Airbnb’s Super Bowl commercial stressed tolerance and promoted a new hashtag: #weaccept. Following the ad, Airbnb is continuing the conversation on refugees, immigrants and acceptance with a $4mm donation to the International Rescue Committee and encouraging its users to continue to open their homes – and their minds – to people in need. SC Johnson,...

February 2, 2017 |

Technology and Medicine Changing The Way We Live

This is just a short piece to show you how the technology and medical fields are combining forces to help us all live better lives.   I have been in touch with, and freelanced with a lot of people and companies in Denver, one of the cities that is home to some of the hottest tech and medical start-ups in the country.   The city is even being touted as the next Silicon Valley.   The reason I am so interested in Denver’s tech start-up scene is due to the fact that the companies there want to combine business with social impact in a BIG way. Everyone I have met there is only looking...

January 11, 2017 |

Tips From Experts On Jumpstarting Your Social Impact Career

The following quotes are from amazing thought leaders in the social impact sector.   I know this is a long list of quotes from the 2017 Report from EnactImpact.   So much to learn from this report and how we all can make a social impact right now.   If you do not want to read through all of the quotes here is a link to download the e-book.   http://Click here to download your eBook If I Knew Then: Tips from the Experts on Jumpstarting Your Social Impact Career The emerging workforce is focused on impact. More young people than ever are graduating with strong track records of community service and considering the societal...

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