Purpose Relations IS the New PR

What is Be Cause PR?


Cathy Caplener, Founder and Principal, Be Cause PR

Cathy Caplener, Founder and Principal, Be Cause PR

Be Cause PR was started in 1997 by Cathy Caplener, a visionary in PR, who has always believed that PR is about the purpose behind what is being promoted.

Cathy is starting a new category called Purpose Relations to empower individuals and companies to lead with their Purpose.  She works with her clients to create their narrative in order for them to communicate internally and externally how their Purpose will have a social impact on the world.  Her practice serves the following:

  • Companies big and small that innovate to improve our lives.
  • Organizations that combine business with social purpose.
  • Celebrities who run or are affiliated with Causes.
  • Heretics who lead tribes to create global change.
  • Innovators, thought leaders and entrepreneurs.
  • Causes who need PR to run as successful businesses.
  • Individuals who want to promote their purpose and DO GOOD.


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Cathy's Thoughts

August 7, 2017 |

Today, I’m Brave

I am called a “Purpose Entrepreneur” because of how I see purpose in all of us, and how I help individuals and organizations see and act on their purpose for themselves and our world. The other night I was given a big hug of love, strength and bravery when I attended the second annual “Brave Speaker Series” put on by the advertising agency, David&Goliath, founded by David Angelo. During this fundraising event, I not only had the opportunity to listen to individuals share their amazing stories about how they worked through fears and uncertainties by being Brave, but I also got to see in person that what I have been preaching and leading with...

July 24, 2017 |

Your Purpose Is With You Daily

“What is your purpose in life?”, “What do you love doing?”, “Are you happy at work?” There you go, life’s unavoidable questions. We need to be reminded that life is beyond us and we are made to work. We are responsible for our God-given talents for the advancement of life, the economy and the human race. We work to progress in life; progression leads to fulfillment and the assurance of purpose. Life and work are inseparable; make the most of it. The big picture: to find fulfillment and purpose in life and work, you need to be responsible and selfless. Let’s break it down. 1 Work-life integration Work-life balance is a misconception. People who...

May 30, 2017 |

I Thought I Left Silicon Valley Because It Was Toxic And I Felt Alone

I have now been out of the Valley for 20 years and moved to Los Angeles to see if I could get away from the world according to tech. I started my career there in public relations and jumped right into the madness of it all. The energy was intense and you had to be fast on your toes. Sure, there was a lot of excitement with the amazing technologies and thought leaders taking stage with multimillion dollar launches, campaigns, and big, big, promises. It was hard for me to wrap my head and heart around all of what was swirling around me. I was young and impressionable. Sure, this was Silicon Valley. This...

May 10, 2017 |

Acknowledging Our Personal Growth Is So Essential For Sense of Self

Since personal evolution is most often a slow and gradual process, it can be difficult to recognize the scope of the changes taking place in our lives. Yet it is important that we regularly acknowledge our ongoing growth and reward ourselves for the many wonderful feats of self-improvement we have accomplished. When we intentionally contemplate our progress, we need never feel that we are languishing between past achievements and the realization of future goals. If we look closely at our lives, we may see that much of what brings us pleasure in the present is representative of the ambitions of our past that we worked so hard to attain. At one time, the abundance...

March 6, 2017 |

Statistics And Individual Feedback Continue To Show How Organizations Need To Support Important Causes

A recent release of Edelman’s annual ‘Trust Barometer’ made for a depressing way to start the year. It gave us proof (as if it were needed) that people have lost faith in the global elite. From global business through to government and media, trust is at an all time low. Seeing as though Edelman is a PR agency, it’s no surprise they know how to cause a stir. The report was timed for release just ahead of The World Economic Forum at Davos. And if anything is a short-hand for the global business and political elite, it’s Davos. But it’s not just Edelman that hoped to get Davos tongues wagging about trust. I too...

February 10, 2017 |

Engage For Good

Such a pleasure to see more cause marketing advertisements during the Super Bowl. Now is a great time for companies to keep the momentum going where millions of eyeballs are glued to: the television. Here are some companies continuing to share their purpose. SoCal Honda Dealers ‘Causejack’ Super Bowl for Charity Airbnb Takes a (Super Bowl) Stand on Acceptance Airbnb’s Super Bowl commercial stressed tolerance and promoted a new hashtag: #weaccept. Following the ad, Airbnb is continuing the conversation on refugees, immigrants and acceptance with a $4mm donation to the International Rescue Committee and encouraging its users to continue to open their homes – and their minds – to people in need. SC Johnson,...

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