Purpose Relations IS the New PR

What is Be Cause PR?

IF WE BELIEVE IN OUR SENSE OF SELF AND OUR PURPOSE, THE DOORS ARE OPEN FOR US TO MAKE A POSITIVE IMPACT ON THE WORLD

Cathy Caplener, Founder and Principal, Be Cause PR

Cathy Caplener, Founder and Principal, Be Cause PR

Be Cause PR was started in 1997 by Cathy Caplener, a visionary in PR, who has always believed that PR is about the purpose behind what is being promoted.

Cathy is starting a new category called Purpose Relations to empower individuals and companies to lead with their Purpose.  She works with her clients to create their narrative in order for them to communicate internally and externally how their Purpose will have a social impact on the world.  Her practice serves the following:

  • Companies big and small that innovate to improve our lives.
  • Organizations that combine business with social purpose.
  • Celebrities who run or are affiliated with Causes.
  • Heretics who lead tribes to create global change.
  • Innovators, thought leaders and entrepreneurs.
  • Causes who need PR to run as successful businesses.
  • Individuals who want to promote their purpose and DO GOOD.

WE ARE ALL BORN WITH A PURPOSE THAT NEEDS TO BE FED AND SHARED

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Cathy's Thoughts

May 7, 2019 |

Can Pure Grit Cure “Chronic Social Defeat Stress?”

Chronic social defeat stress is probably not a term you have heard of when the topic of depression comes up. I believe that the term is spot on when you hear about how depression is growing at an accelerated rate in our world. Yep, we have an epidemic on our hands, especially as more doctors are prescribing the “magic pills” such as opioids that for the most part are masking the depression symptoms. Not many people know that there is No endpoint that has been defined for the treatment of depression, making it hard for patients to know if they have been cured. I read about this term in a 2018 Scientific Article entitled, CAN A PILL...

March 14, 2019 |

RE-SILENCE – THE BIOLOGY OF STRESS AND THE SCIENCE OF HOPE

Adverse Childhood Experience (ACES), toxic stress/PTSD are topics are more in the forefront than ever. Scientists continue to learn how ACES affect children and adults and are looking into how science can alleviate the effects. One thing I do not understand is why there are not more health practitioners focusing on aces. For example, why are so many therapists pushing meds to these individuals, practicing CBT, or putting them through the costly procedure called TMS, a so-called noninvasive procedure that uses magnetic fields to stimulate nerve cells in the brain to improve symptoms of depression. This is about trauma in the DNA. I do not believe that a majority of the medical community, especially...

March 14, 2019 |

Forbes Health Care Predictions For 2019

  Healthcare technology predictions by Forbes is no surprise. In 2019, health care information technology (HIT) in the U.S. will continue to be transformed by external forces from around the world. To be honest, the whole of health care is feeling the pain of this evolution, and there are challenges that need to be met head-on. I believe we need to have more patience with healthcare technology and understand that AI, the transition from data centers to the cloud are not going to happen overnight, and cyber security attacks are going to continue to accelerate, especially as electronic medical records are on the ride. The fact that health care is going mobile will be good...

March 14, 2019 |

AI-enabled Chrome Extension Hides Toxic Comments to Reduce Your Stress

 NOW THIS IS COOL!   THIS IS SO NEEDED!   WE NEED MORE COMPANIES TO UNDERSTAND HOW LANGUAGE CAN AFFECT OUR NERVOUS SYSTEMS! Not many people realize that looking into their screens cause stress/anxiety, especially for children under the age of 8. Great strides have been made by the Google Chrome Extension to take out toxic comments. Google Chrome extension is taking the help of artificial intelligence. The new Chrome extension, called Tune, automatically hides comments that its Perspective AI considers toxic. As Cnet reports, the tool works for comments on Reddit, Twitter, YouTube, and Disqus. Developed by Alphabet’s Jigsaw, Tune’s Perspective AI learns to flag negative comments from thousands of people labelling millions of posts...

March 14, 2019 |

The “Toxic” Behind Childhood Trauma

Here is a powerful statement from the article attached: Imagine identifying a toxin so potent it could rewire a child’s brain and erode his immune system. A substance that, in high doses, tripled the risk of heart disease and lung cancer and reduced life expectancy by 20 years. And then realizing that tens of millions of American children had been exposed. Dr. Nadine Burke Harris, California’s newly appointed surgeon general, will tell you this is not a hypothetical scenario. She is a leading voice in a movement trying to transform our understanding of how the traumatic experiences that affect so many American children can trigger serious physical and mental illness. Dr. Nadine Burke Harris,...

February 7, 2018 |

“Good Help” – Helps Us Find and Live Our Sense of Purpose

How we help each other matters. Some help – what we call ‘good help’ – supports people to feel hopeful, identify their own purpose and confidently take action. Other help – which we call ‘bad help’ – does the opposite, undermining people’s confidence, sense of purpose and independence. ‘Good help’ is all about helping people to identify and achieve their own sense of purpose. It recognises that when a programme’s purpose is aligned with a person’s purpose both parties are more engaged and motivated to work together to take action. ‘Good help’ is focussed on helping people develop their confidence. It recognises that individuals will find different sources more or less helpful at different...

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