Purpose Relations IS the New PR

What is Be Cause PR?


Be Cause PR was started in 1997 by Cathy Caplener, a visionary in PR, who has always believed that PR is about the purpose behind what is being promoted.

Cathy is starting a new category called Purpose Relations to empower individuals and companies to lead with their Purpose.  She works with her clients to create their narrative in order for them to communicate internally and externally how their Purpose will have a social impact on the world.  Her practice serves the following:

  • Companies big and small that innovate to improve our lives.
  • Organizations that combine business with social purpose.
  • Celebrities who run or are affiliated with Causes.
  • Heretics who lead tribes to create global change.
  • Innovators, thought leaders and entrepreneurs.
  • Causes who need PR to run as successful businesses.
  • Individuals who want to promote their purpose and DO GOOD.


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Cathy's Thoughts

January 13, 2016 |

Your Brand Is More Than Your Logo

It’s both simple and extremely complicated, but at a basic level your brand is how other people see your business. It is the perception of your company, products and services by your target market. That seems obvious, but what’s not is how to go about creating a brand. That takes clarity, which often is elusive in startups. It helps to be clear on what you are in business to do and what you stand for. What is your company’s role in the world, in your marketplace, in your community? What function do your products or services fulfill for your customers? How do they make life better? Be clear on your vision for your business,...

December 3, 2015 |

Cause Marketing Is Getting Serious With Its Game

Cause Marketing is serious business and its impact is global and significant. Take a look at how for the past month, hairy lipped men have helped raise awareness and more than $650 million for men’s health.  Or how we now have a #GivingTuesday which is now trying to join Small Business Saturday, Black Friday and Cyber Monday holiday milestones.   Realistically, anyone can raise money – particularly in the holiday season. What differentiates successful cause marketers is their ability to get their audience to change behavior and take visible action.  – from pouring ice water on their head to growing an often times awkward moustache. How do they do it? And what can other...

October 13, 2015 |

“Aspirational Consumers” Seek Corporate Change

  Despite profound economic, political and social challenges around the world, a rising generation of “aspirational consumers” is optimistic about the future and sees brands and free market capitalism as a force for positive change, according to a new global study by brand consultancy BBMG and stakeholder intelligence firm GlobeScan. The report, “Five Human Aspirations and the Future of Brands,” says “aspirationals” are more likely than any other consumer segment to “believe the world is going in the right direction” (49 percent versus 40 percent global public), and that “our children and grandchildren will have a higher quality of life than we do today” (56 percent versus 48 percent). This sense of optimism includes a belief...

August 4, 2015 |

It Is Never Too Late To Be An Innovator With A Purpose

We all continue to hear on a daily basis about how women in technology are leaving in droves, how the younger generation does not think that getting into the tech field is cool, and how there are not enough individuals or organizations out there to encourage girls and young women to follow their dreams and be major forces in the tech industry that they can and deserve to be.  Carolyn Leighton, the founder and chairwoman of Women In Technology International (WITI) was featured in the LA Times this past weekend as one of the top 10 tech innovators to watch.   When Carolyn Leighton founded Women in Technology International 25 years ago, it was a...

July 16, 2015 |

Compassion In The Workplace Has Big Benefits

Many business leaders firmly believe compassion has no place in the business world. While some managers fear showing too much kindness could be perceived as weakness, others think pressure—not compassion—is the only way to keep employees productive. Despite those concerns, there is actually clear evidence that compassion in the workplace serves many benefits. Compassion not only improves workplace culture, but it can also help a company’s bottom line. Cultivating a compassionate environment that strives to reduce hardship and increase relationships serves as a win-win situation for everyone. Employee Retention One of the many benefits of compassion in the workplace, is improved employee retention. After all, would you want to work for a boss who...

July 15, 2015 |

Just Let Go – Easy For You To Say

  LETTING GO IS A DIFFICULT SKILL THAT REQUIRES DEEP SELF-AWARENESS, WILLPOWER, AND REPEATED PRACTICE “The only thing constant in life is change.” Quite often we come to points in our lives that halt us—where our career does not satisfy us, life emotionally challenges us, or we realize that certain people we spend time with do not align with our needs or beliefs. Moving forward becomes our only option. Yet, for most it is very hard to change. The bottom line is, unconsciously we all believe that longevity = goodness. There are, admittedly, plenty of instances where this is perfectly rational. The problem is that longevity and tradition aren’t always accurate predictors of goodness—inertia,...

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