Purpose Relations IS the New PR

What is Be Cause PR?


Cathy Caplener, Founder and Principal, Be Cause PR

Cathy Caplener, Founder and Principal, Be Cause PR

Be Cause PR was started in 1997 by Cathy Caplener, a visionary in PR, who has always believed that PR is about the purpose behind what is being promoted.

Cathy is starting a new category called Purpose Relations to empower individuals and companies to lead with their Purpose.  She works with her clients to create their narrative in order for them to communicate internally and externally how their Purpose will have a social impact on the world.  Her practice serves the following:

  • Companies big and small that innovate to improve our lives.
  • Organizations that combine business with social purpose.
  • Celebrities who run or are affiliated with Causes.
  • Heretics who lead tribes to create global change.
  • Innovators, thought leaders and entrepreneurs.
  • Causes who need PR to run as successful businesses.
  • Individuals who want to promote their purpose and DO GOOD.


View Our Clients »

Read More

Cathy's Thoughts

January 11, 2017 |

Tips From Experts On Jumpstarting Your Social Impact Career

The following quotes are from amazing thought leaders in the social impact sector.   I know this is a long list of quotes from the 2017 Report from EnactImpact.   So much to learn from this report and how we all can make a social impact right now.   If you do not want to read through all of the quotes here is a link to download the e-book.   http://Click here to download your eBook If I Knew Then: Tips from the Experts on Jumpstarting Your Social Impact Career The emerging workforce is focused on impact. More young people than ever are graduating with strong track records of community service and considering the societal...

January 7, 2017 |

Purpose is more than a cause. It is a wholesome way of being and operating for any organization.

Been saying this for years and acting ON PURPOSE my entire career as a public relations practitioner. Great article that explains purpose is not a cause, it is a way of operating your business, Arguably it must become the way an organization operates. Although there are some ‘social good’ aspects of demonstrating a higher organizational purpose, it does not come to be simply through annual corporate social responsibility documents. Purpose is truly the secret sauce between financial success, business longevity and ‘doing good’ in society. It even aids employee engagement. When global giant Unilever, for example, shifted course in 2009 and decided to put purpose on par with the need for good profits through...

December 7, 2016 |

Toilets Can Be Simple, Save The Environment, And A Way of Living

A note from the GiveLove and Protectors Alliance causes who have been working tirelessly over the past month to make sure that the Standing Rock Sioux Indian tribe in North Dakota is set for the winter with a proper sanitation solution that will be sustainable, save the tribe thousands of dollars, and of course, help keep their land healthy as well.   Here is a note from the causes.    They are in fundraising mode to build the toilets before the harsh winter sets upon the tribe’s land.   If you can help please go to this link to help out.   https://www.gofundme.com/standingrockcomposttoilets We are racing against time to raise funds. Our goal is to...

October 24, 2016 |

Now Is The Perfect Time For Our Generation To Share Their Purpose For Cause and Effect – BIG TIME!

We have never had a generation like the one we have today. We have the ability to travel around the world in the wink of an eye, make money, and even go to space. We need to recognize how much power is in our hands and how powerful we are as a ONE. We also need to realize how it is easy for us to not truly utilize what we have. Worldwide we have wars, poverty, environmental issues, lack of proper education, homelessness, violence, and starvation. These issues are only the tipping point of what is going on wrong in our world. We do not have the luxury not to pay attention to these...

September 21, 2016 |

Do You Have A Dolphin In Your Life?

As I swam in the beautiful blue waters in Redondo Beach yesterday, I came face to face with a dolphin. For some reason dolphins like to swim with me and play joyfully underneath me as they talk their sweet talk. But seeing one face to face was truly amazing and felt like it was so meant to be. I asked myself, why is this dolphin trying to talk to me and what is it saying? I know they are meant to keep us safe against predators in the sea. But this was a special moment. A moment no doubt that I will remember the rest of my life. I can’t get the image or...

September 16, 2016 |

Huffington Post Starts Video Campaign For Celebrities Who Have Issues – Kristen Bell Starts With Equality For Women In The Workplace

https://www.good.is/articles/why-outsource-when-u-can-pinksource?utm_source=thedailygood&utm_medium=email&utm_campaign=dailygood  We need more public figures to help us communicate the need for equal pay and treatment for women around the world. Kristen Bell does a fantastic job with her humor to get the point out loud and clear. Charlize Theron has started a cause called Equal Pay For Women. We also need the women to know that they have rights in the workplace and can ask their employer for more pay and a job they feel best suited for if they know a man may be getting the same job. We also need women to form a tribe and support one another to gain the rights they deserve. Women, you have PURPOSE in...

Read More